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MOZ SEO Tool Review 2023

8.8 good ratings
Updated On 16 August, 2023

Ever wondered what sets the digital trail blazers apart from the rest?

In a world where 93% of online experiences begin with a search engine and a staggering 75% of users never scroll past the first page of results, utilizing effective SEO tools isn’t just crucial – it’s the difference between obscurity and prominence.

Enter Moz, the transformative SEO software that’s not only making waves but reshaping the very currents of the digital landscape.

Moz’s ascent isn’t just a coincidence; it’s a narrative of meticulously designed tools and an unwavering commitment to user empowerment.

Dive in the blog to get everything you may need to know about Moz, spotlighting its distinct features and seismic influence on modern SEO strategies.


Moz Pro is a renowned and highly trusted all-in-one SEO toolset that provides comprehensive solutions for boosting your website’s performance in search engines. 

Its user-friendly interface, cutting-edge features, and advanced analytics empower marketers, SEO professionals, and website owners to optimize their online presence and achieve better rankings on search engine results pages.


  • Boost SEO rankings
  • Detect website issues
  • Analyze visitor behaviors
  • Uncover link building opportunities
  • Comprehensive SEO tool suite
  • Detailed metrics and reports
  • Enhanced crawling feature


  • Steep learning curve
  • Higher cost compared to some alternatives
  • Non-intuitive user experience
  • Overwhelming depth and range of features for some users

Performance At Glance 

This concise and informative table provides a quick overview of Moz’s key performance metrics, offering valuable insights into its performance, support, functionality and more. Have a quick look to stay informed before you make any decisions.


Moz Ratings

Our Verdict

Ease of Use

Intuitive and user-friendly interface.

Customer Support

Responsive and helpful customer assistance.


Comprehensive and powerful toolset.

Value for Money

Premium performance, worth the investment.


Rich and effective SEO functionalities.

Moz Pro Dashboard 

The Moz Pro dashboard compiles a complete SEO toolset that assists in boosting your website’s rankings and search engine visibility. 

Here, you can create a complete To-Do list  for you so that you can complete your SEO campaign tasks on time. 

You can also check out the names of the campaigns that you are actively running with Moz. 

Here in the screenshot you can see the details like the name and campaign URL, its Domain Authority, Search Visibility, Keyword Ranking, Crawling Issues, and many more insights. 

Moz Pro Campaigns 

In the ‘Campaigns’ tab of the Moz Pro Dashboard, you can find the list of your active and archived campaigns along with their quick information.

You can run a maximum of 10 campaigns at one given time. 

To add another campaign on the list, you need to click on the “Track A Site” button. 

The following image shows the screen that will appear once you click on the “Track A Site” button. 

Moz Pro Campaigns: Dashboard 

As you can see the image below, you can find out quick information about your campaign like its:

  • Search Visibility 
  • Desktop vs. Mobile Search Visibility 
  • External Links of Competitors for Previous Month 
  • Keyword Ranking 
  • Domain Authority 
  • Top National Keywords

Moz Pro Campaigns: Insights

In this tab of the Moz Pro Campaigns dashboard, you can find quick insights to the ranking summary, number of issues and keyword opportunities for the campaign you are running. 

Moz Pro Campaigns: Rankings Overview

In this tab of the Moz dashboard, you can get insights to the search visibility and the rankings of the tracked keywords. 

From the top right corner of the page, you can change the date range to get the updated or the old data. 

 Besides just viewing the details, you can also export it with others through PDF. 

As you further go down the page, you can get graphical representations of several factors of keyword research, including Mastering Keyword Research to Boost Your Website’s SEO.

You can change the time-frame to the monthly or weekly basis. 

Several crucial features of the ranking dashboard are – Keyword Analysis, SERP features and landing Pages. 

Moz Pro Campaigns: Page Optimization 

Enter a keyword and page URL to boost rankings. Use Track & Monitor to follow progress, and Discover for optimizing other pages and rankings.

From the top right corner, you can change the time period for which you want the analysis. 

Once you have your analysis, you can even download and export it in the form of a CSV file or PDF. 

Moz Pro Campaigns: Site Crawl Overview

Moz’s Site Crawl Overview provides a comprehensive analysis of your website’s health and performance from a technical SEO perspective, offering Technical SEO Tips to Boost Your Site’s Ranking. It examines various aspects such as broken links, duplicate content, missing meta tags, site speed, and more.

Moz Pro Campaigns: Links Overview

Moz’s Links Overview is a feature that provides insights into the backlink profile of a website. It offers a comprehensive analysis of the links pointing to your website from other domains. 

This includes information about the number of backlinks, referring domains, anchor text distribution, spam score, top pages, discovered and lost links, overall quality and authority of the linking domains. 

The Links Overview helps you understand the strength of your backlink profile and identify opportunities for link building and optimization to improve your website’s search engine rankings.

Moz Pro Domain Overview  

The Domain Overview feature in Moz Pro provides users with a comprehensive snapshot of a specific domain’s SEO performance. 

By entering a domain name, users can access essential metrics and insights, allowing them to evaluate the domain’s authority, organic traffic, backlink profile, and keyword rankings. 

The Domain Overview is an excellent starting point for analyzing your website’s overall health and identifying areas that need improvement. It gives you a clear idea of your website’s visibility and competitiveness in the online landscape.

Moz Pro Competitor Research

Moz Pro’s Competitor Research tool is designed to help users gain a competitive edge by analyzing their competitors’ online strategies. 

By entering the URLs of competing websites, users can access crucial data on their competitors’ keyword rankings, top-performing pages, and backlink profiles. 

This information enables businesses to identify new keyword opportunities, understand successful content strategies, and develop effective link-building campaigns.

True Competitor

Keyword Gap

Moz Pro Keyword Research

Keyword Research is a fundamental aspect of SEO, and Moz Pro offers a powerful tool to discover valuable keywords for your website, including Unveiling the Top Free Keyword Research Tools. With this feature, users can explore relevant keywords and phrases related to their niche or industry.

The tool provides essential data such as search volume, keyword difficulty, and potential organic click-through rates, helping users identify the most lucrative keywords to target.

Here, you can choose two different ways to find out the information – 

Explore By Site 

Explore By Keywords

By leveraging the Keyword Research tool, businesses can optimize their content and target the right keywords to attract organic traffic and improve search engine rankings.

Moz Pro Link Research

Backlinks play a crucial role in SEO, and Moz Pro’s Link Research feature allows users to analyze and monitor their website’s backlink profile. 

The tool provides insights into the quantity and quality of backlinks, along with the anchor text used to link to your website, offering a quick backlink audit.

Users can also identify potentially harmful backlinks that may negatively impact their search rankings.

In the following image, you find out the number of inbound links, linking domains and the total number of discovered and lost link domains. 

Link Intersect 

Link Intersect with Moz helps you uncover link opportunities by comparing your website’s backlinks with those of your competitors.

Moz’s Link Tracking Lists allow you to set, track, and analyze your link building progress using organized lists.

Link Tracking List 

Moz’s Link Tracking Lists allow you to set, track, and analyze your link building progress using organized lists.

Moz Pro On-Page Grader

The On-Page Grader is a valuable tool that helps users optimize their individual web pages for better search engine rankings. 

Input URL and keyword for an on-page grade report. Receive optimization suggestions and issue priorities.

The On-Page Grader provides actionable recommendations to improve the page’s SEO, ensuring that it aligns with best practices and maximizes its potential to rank higher in search engine results.

Moz Pro On-Demand Crawl

The On-Demand Crawl feature allows users to request immediate crawls of their websites to identify and address any issues affecting their SEO performance. 

Users can get real-time insights into their website’s health, identify broken links, duplicate content, or other technical issues that may impact search engine rankings. 

The On-Demand Crawl feature empowers users to proactively manage and optimize their websites, ensuring they are in peak condition for search engine crawlers.

Moz Pro Rank Checker

Moz Pro’s Rank Checker enables users to track their website’s keyword rankings across search engines and monitor performance over time. 

With this tool, users can monitor their progress, identify trends, and compare rankings against competitors. 

The Rank Checker feature helps businesses stay informed about their SEO efforts’ effectiveness, allowing them to adapt strategies and maintain their competitive edge in search engine results.

What Are The Benefits Of Moz Tool? 

Moz Pro offers a plethora of valuable benefits that empower users to optimize their online presence and elevate their SEO efforts. Here’s a detailed look at some of the key advantages of using Moz Pro:

  • Comprehensive SEO Insights: 

Moz Pro provides a comprehensive suite of tools that offer deep insights into various aspects of your website’s SEO performance. From keyword research to site audits and link analysis, the platform equips users with the necessary data to make informed decisions.

  • Enhanced Keyword Research: 

This helps users track the impact of their SEO efforts and identify areas for improvement. Besides that, you can compare mobile vs desktop visibility, uncover competitive advantage and much. 

  • Customizable Reports: 

The platform allows users to generate detailed and customizable reports showcasing their SEO performance, keyword rankings, link building efforts, and more. These reports are valuable for demonstrating the impact of SEO strategies to clients or stakeholders.

  • User-Friendly Interface: 

Despite its robust capabilities, Moz Pro maintains a user-friendly interface, making it accessible to both beginners and seasoned SEO professionals.

  • Continuous Updates and Support: 

Moz Pro provides regular updates and support, ensuring users have access to the latest SEO features and assistance whenever needed.

Overall, Moz Pro empowers businesses and marketers with the tools they need to excel in their SEO endeavors, helping them achieve sustainable growth and visibility in the competitive online landscape.

How Does Moz Pro Work?

Moz Pro simplifies SEO with a range of powerful features tailored to optimize your website’s performance.

  • Understand Your Visitors:

Uncover valuable insights into user behavior by analyzing the keywords and questions they use. Moz Pro provides accurate keyword volume and difficulty metrics, enabling strategic keyword targeting. You can save and update keyword lists as needed.

  • Track Your Rankings:

Monitor your keyword rankings to gauge the effectiveness of your SEO efforts. Moz Pro allows you to track local and national searches, providing a comprehensive view of your search visibility score and competitive landscape.

  • Crawl and Audit Your Sites:

Moz Pro’s crawler delves deep into your site, identifying potential issues that might hinder search engine crawling. Timely alerts ensure you’re promptly informed of any site issues, allowing for quick resolutions.

  • Optimize Your Pages:

Maximize your ranking potential by auditing your page content with Moz Pro. Prioritized recommendations focus your efforts where it matters most, while custom suggestions based on competitor pages guide your content creation.

  • Find Link Opportunities:

Links play a crucial role in SEO success, and Moz Pro assists in finding new link opportunities while analyzing the impact of existing ones. Proprietary metrics like Page Authority, Domain Authority, and Spam Score instill confidence in your link profile.

  • Create Custom Reports:

Demonstrate the value of your work with ease using Moz Pro’s customizable PDF reports. Drag-and-drop modules and annotations help paint a compelling picture of your achievements. Schedule recurring reports to be sent directly to clients and stakeholders, saving you time and effort.

With Moz Pro’s intuitive tools and in-depth insights, you can navigate the complexities of SEO, optimize your website’s performance, and drive meaningful results for your business.

Comparing Moz Local and Moz Pro

After meticulous evaluation, our team of reviewers unanimously shared their insights on various aspects of both platforms. Let’s have a look 

  • User-Friendly Interface, Easy Setup, and Administration

After careful evaluation, we unanimously praised Moz Pro for its impressive user-friendly interface, seamless setup, and straightforward administration process. The ease of use was a significant advantage that stood out to all of us.

  • Better Alignment with Overall Requirements

In our collective opinion, Moz Pro appeared to be the more suitable choice for conducting our business. It aligned better with our overall requirements, making it a preferred option for our needs.

  • Moz Pro Outperforms Moz Local for Business Needs

When considering how well each solution met our business needs, Moz Pro outshined Moz Local. We found that Moz Pro catered more effectively to our specific requirements, making it a clear winner in this aspect.

  • Superior Ongoing Product Support from Moz Pro

Moz Pro stood out as the preferred option when it came to ongoing product support. We greatly appreciated the level of support and assistance provided by Moz Pro compared to Moz Local, making it an easy decision for us.

  • Promising Feature Updates and Future Plans with Moz Pro

Upon evaluating feature updates and future plans, we were more inclined towards Moz Pro’s direction. The developments and improvements that Moz Pro had in store for its users appeared to be more promising and exciting.


Evaluation Result

User-Friendly Interface, Setup, and Administration

Praised Moz Pro for intuitive interface, easy setup, and admin process.

Alignment with Overall Requirements

Moz Pro is better suited for our business needs

Performance in Meeting Business Needs

Moz Pro outperformed Moz Local in meeting requirements.

Ongoing Product Support

Moz Pro offered superior ongoing support.

Feature Updates and Future Plans

Moz Pro's developments and plans were more promising.

Overall Satisfaction and Choice for SEO Needs

Moz Pro is our optimal choice for business SEO needs.

Overall, our experience with Moz Pro was highly satisfactory, and we were confident that it would continue to be the optimal choice for our business’s SEO needs.


Best For



SEO analysis and competitive research

Starting at $119.95/mo


Backlink analysis and keyword research

Starting at $99/mo


Enterprise SEO and content optimization

Custom Pricing


Website analytics and traffic insights

Starting at $125/month


All-in-one SEO platform

Starting at $69/mo

SEO PowerSuite

On-page SEO and rank tracking

Free and Paid version


Competitor keyword research

Starting at $16/month

  • Semrush:

Semrush is a powerful and versatile SEO and digital marketing tool that has earned a solid reputation. 

It’s a go-to solution for conducting in-depth keyword research, competitor analysis, spy competitor backlink tracking, and optimizing on-page elements. With its user-friendly interface and robust features, Semrush is a favorite among marketers and website owners alike.

  • Ahrefs:

If you’re serious about understanding your backlink profile and competitor research, Ahrefs is the tool to rely on.

 It offers valuable insights into your website’s backlinks and helps you keep a close eye on your competition. Ahrefs is widely recognized for its comprehensive and up-to-date database, making it a valuable asset in your SEO arsenal.

  • BrightEdge:

BrightEdge caters to larger enterprises seeking data-driven SEO insights and content marketing strategies. 

It provides a wealth of information to enhance organic search performance and develop successful marketing campaigns. With its focus on data and analytics, BrightEdge empowers businesses to make informed decisions and stay ahead of the competition.

  • SimilarWeb:

For competitive intelligence and understanding website traffic and audience behavior, SimilarWeb is a top contender. 

This tool equips you with valuable insights into your competitors’ activities, helping you formulate effective marketing strategies. With its user-friendly interface and data-rich features, SimilarWeb makes market analysis a breeze.

  • Serpstat:

Serpstat offers an all-in-one SEO platform that covers various aspects of website optimization. 

From keyword research and rank tracking to backlink analysis and site audits, Serpstat has you covered. It’s a reliable tool for improving your search rankings and staying on top of your SEO game.

  • SEO PowerSuite:

SEO PowerSuite is a comprehensive desktop-based SEO software suite, suitable for both beginners and seasoned SEO professionals.

It offers a suite of tools for keyword research, rank tracking, site audits, and link building. With its desktop-based approach, SEO PowerSuite provides flexibility and in-depth analysis for your SEO efforts.

  • SpyFu:

Uncover your competitors’ secrets with SpyFu, a competitor research tool that lets you access their most profitable keywords and ad campaigns.

Whether you’re focusing on SEO or PPC, SpyFu arms you with valuable data to gain a competitive edge in the online marketing landscape.

Case Study

Here are some of the case studies for you, to get a better insight of the working of Moz software. Read Here.

Moz Support

Moz offers dedicated support to its users, helping them navigate any issues or queries they may encounter while using their tools and services.

Users can access Moz Support for personalized assistance and prompt resolutions.

  • Knowledge Base:

Moz provides a comprehensive Knowledge Base filled with articles, tutorials, and guides. This valuable resource equips users with self-help information, enabling them to find answers to common questions and explore best practices in SEO and digital marketing.

  • Email:

For direct communication with the Moz team, users can reach out via email. Whether it’s a technical inquiry or a general question, the email support option allows for detailed discussions and specific assistance.

  • Contact Form:

Moz also offers a contact form on their website, streamlining the process of submitting inquiries or feedback. Users can fill out the form, and the Moz team will respond to their queries promptly.

  • Social Media:

Moz maintains an active presence on various social media platforms, where users can engage with the community and stay up-to-date with the latest news, updates, and insights. Social media channels also serve as a platform to interact with Moz and receive timely responses.Moz’s support options ensure that users have multiple avenues to seek help and gain insights into maximizing the value of their SEO and marketing efforts.


Ultimately, Moz Pro offers transformative SEO tools for optimal online presence. Its user-friendly interface. Advanced analytics and benefits like competitor analysis, on-page optimization and customizable reports making feature makes it a standout choice. 

Compared to all its competitors, Moz Pro excels in the interface, ongoing support and promising updates. Finally, it is a valuable resource for sustained growth and visibility in the competitive online landscape. 

Frequently Asked Questions

  •  Can I Use Moz For Free?

Moz offers a limited free trial, but the full access to its features requires a paid subscription.

  • Is Moz An SEO Tool?

Yes, Moz is an SEO tool suite that helps with keyword research, site analysis, link tracking, and more.

  • Is Moz A Good SEO Tool?

Many users find Moz to be a valuable SEO tool due to its comprehensive features and insights.

  • How Do I Track Keywords In Moz?

To track keywords in Moz, use the Rank Tracker feature, which monitors keyword rankings and performance over time.

  • What Are Moz Ranking Keywords?

Moz Ranking Keywords are the keywords for which your website ranks in search engine results, as tracked by Moz.

  • What Is Moz Best At?

Moz excels at providing tools and insights for SEO professionals to improve search engine rankings, site performance, and backlink analysis.

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With over 200 years of combined industry experience, our Editorial Team at Top10Ratings is a diverse group of expert reviewers, product analysts, and content experts. They come from backgrounds in renowned product testing labs, acclaimed review platforms, and leading market research firms. Together, they ensure that every review, ranking, and insight offered on Top10Ratings is comprehensive, expert-driven, and trustworthy. Their dedication to authenticity and clarity guarantees that our readers always receive reliable and actionable advice.

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