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Ubersuggest SEO Tool Review 2023

8.6 good ratings
Updated On 6 September, 2023

Have you ever wondered how successful businesses navigate the complexities of digital marketing? 

“With over 4.6 billion active internet users worldwide, the online realm presents both immense opportunities and challenges.”

This guide will help you get a deep insight into the world of Ubersuggest, a tool that promises to unravel digital marketing mysteries and bolster online strategies. 

By examining its features, usability, and impact, this guide aims to uncover whether Ubersuggest truly stands up to its claims in this quick evolving digital landscape. 

So without further ado, let’s get started . 


  • Web Access: Available online for easy accessibility.
  • Outperforms Google Keyword Planner.
  • Generates abundant keyword ideas.
  • Utilizes location-based data for SEO convenience.
  • Rapid results with simplified metrics.
  • Provides insightful data beyond basics using Google suggest.
  • Swift operation for generating new keyword ideas.
  • User-friendly, delivering value effortlessly.
  • Offers charts and stats for each keyword.
  • Visualizes keywords through a word cloud.
  • Language selection for diverse searches.


  • Lacks a dedicated mobile app, potential for improvement.
  • Minimal drawbacks; challenging to criticize its results.
  • Negligible cons, enhancing user experience.

Ubersuggest Overview

Ubersuggest is a comprehensive SEO tool designed to help website owners and digital marketers optimize their online presence. 

It provides keyword research, competitor analysis, backlink tracking, and content suggestions to improve search engine rankings and drive more organic traffic to websites.

History Of Ubersuggest 

At first, Ubersuggest was created to gather Google Suggest ideas.

Then, in 2017, Neil Patel took over and transformed it into a helpful tool for bloggers who want better SEO.

Before Patel, not many people used Ubersuggest.

Neil Patel, who knows a lot about business and writing, made Ubersuggest really powerful.

Ubersuggest got a lot better after Patel changed and improved it. Now, it’s one of the top tools for SEO research.

Because Patel keeps making Ubersuggest better, more and more people are using it every year.

Evolution Of Ubersuggest 

Ubersuggest has evolved significantly over time, enhancing its features to empower your online business. Let’s delve into the array of updates that can uplift your digital presence.

Ubersuggest Update 2.0

  • Focused on keyword research, it furnishes an overview, keyword ideas, and SERP analysis.
  • It presents cost-per-click, SEO difficulty, and paid difficulty, scored from 1 to 100.
  • Higher scores signify tougher competition, while lower scores indicate easier ranking.

Ubersuggest Update 3.0

  • Introduced domain-level metrics through three sections: overview, top pages, and keywords.
  • Offers insights into domain rankings, search traffic origin, paid keyword bids, and Google Ads expenditure.
  • Highlights popular domain pages with visit counts and social media shares.
  • Includes a top keywords section for organic and paid targets.

Ubersuggest Update 4.0

  • Spotlights content creation for higher rankings.
  • “Content ideas” lead to keyword-specific blog posts.
  • Refined filters fine-tune searches with social share thresholds.

Ubersuggest Update 5.0

  • Expanded keyword suggestions, added a “related” tab for relevance, and CSV export.
  • Local keyword research by city, county, region, or country.
  • Modified SERP results show regional rankings.

Ubersuggest Update 6.0

  • User-friendly dashboard for easy SEO management.
  • Tracks errors, link growth, search traffic, and rankings.
  • Automatic Google algorithm updates and daily rank monitoring.
  • Global and local ranking tracking with dynamic charts.

Ubersuggest Update 7.0:

  • Reveals search distribution between desktop and mobile.
  • Enhanced backlink tracking with growth or decline insights.
  • Tracks new and lost links daily.

Ubersuggest Update 8.0

  • Revolutionized competitor analysis with comprehensive data.
  • Compares keywords, traffic, and backlinks and identifies keyword gaps.
  • Ideal for businesses aiming to outperform competitors.

These Ubersuggest updates are crafted to amplify your online prowess and stay ahead in the digital landscape.

Performance At Glance

As we dive deeper, we can get an understanding of the precision and efficiency of the tool. Let’s check the performance table to get a quick review of the key specifications of the tool. 


Ubersuggest Ratings

Our Verdict

Ease of Use

Intuitive and user-friendly.

Customer Support

Responsive and helpful.


Comprehensive and effective.

Value for Money

Offers solid value.

Is Ubersuggest a Valuable Investment?


Ubersuggest offers compelling value for its cost.

For those seeking enhanced SEO performance, Ubersuggest proves to be a worthy investment with its reasonably priced solutions.

Reasons Behind Ubersuggest’s Value Proposition

Ubersuggest’s cost-effectiveness stems from its comprehensive suite of SEO tools.

Boasting an expansive keyword repository, dependable backlink insights, and exhaustive competitor analysis, Ubersuggest has become an indispensable aid in driving fresh traffic.

Value Proposition – Expensive keywords repository, dependable backlink insights, exhaustive competitor analysis, robust keyword research.

Beyond robust keyword research, Ubersuggest extends its utility to providing content concepts.

In the midst of content creation, encountering creative blocks is common. Luckily, Ubersuggest’s suite offers a wellspring of ideas to reignite your inspiration.

Factors To Consider Prior To Purchasing Ubersuggest

Each business operates within its unique context, and understanding how Ubersuggest aligns with your specific requirements is essential. 

Here, we delve into the vital considerations that should guide your decision-making process.

  • Business Size and Scope:

The size and scope of your business play a crucial role in determining the suitability of Ubersuggest. Whether you are running a small startup, growing a mid-sized company, or have an established enterprise, evaluating how Ubersuggest caters to your business needs ensures efficient utilization of its features. 

  • Google Sign-In Requirement:

Ubersuggest mandates a Google account for access. This prerequisite offers various advantages, such as easy integration with existing Google tools and a streamlined user experience. 

Familiarity with this requirement helps you assess its compatibility with your current systems and ascertain the feasibility of incorporating Ubersuggest into your digital strategy.

  • Cancellation and Refund Policy:

In any procurement decision, understanding the terms of cancellation and the availability of a refund policy is essential. 

This knowledge safeguards your investment, allowing flexibility in case circumstances change or if the tool doesn’t align as expected with your business objectives. 

  • Data Accuracy:

The accuracy of insights generated by Ubersuggest significantly impacts the effectiveness of your SEO efforts. Rigorous evaluation of the tool’s data accuracy ensures that the information it provides serves as a reliable foundation for your decision-making processes. 

Robust and dependable data is crucial for formulating effective digital strategies and achieving tangible results.

  • Regular Updates:

Digital landscapes are ever-evolving, with new trends and techniques emerging regularly. Regular updates to Ubersuggest are essential to ensure the tool remains relevant and effective over time. 

Staying informed about the frequency and relevance of updates helps you anticipate access to the latest features and methodologies.

Ubersuggest Dashboard 

As you begin your journey with Ubersuggest, the first thing to do is provide important information in the user dashboard. Depending on your plan, you’ll add different websites, organic keywords, and projects to this central hub.

Start by entering your website’s web address and choosing how many keywords you want to keep track of. 

Then, connect your Google Search Console to your Ubersuggest account. 

This helps you keep an eye on your progress and get useful insights.

Once you’ve added your website’s details, the dashboard will update and show you things like how many other websites are linking to yours, how many people are visiting your site, and the keywords you’re monitoring.

You’ll also see a score that rates your site’s search engine optimization (SEO), and a breakdown of any SEO problems your site might have.

All of this is easy to find on the main dashboard page when you log in.

Rank Tracking 

The “Rank Tracking” tab proves invaluable by suggesting keywords for which a website holds a ranking.

Custom Keyword Check: Seamlessly enter desired keywords to verify their current rankings.

CSV Integration: Effortlessly upload a CSV file featuring a “Keywords” column for swift tracking.

Guided Spreadsheet Use: Utilize the provided template to input and organize keywords, simplifying the upload process.

SEO Opportunities

The “SEO Opportunities” tab identifies pages primed for improved Search Engine Results Page (SERP) positioning through minor optimizations.

Gives Insightful Analysis: Gain valuable insights into the website’s SEO challenges and areas for enhancement.

My Workspace

Research Kickstart: Utilize our reporting tools to initiate your research endeavors.

Search History Access: As you initiate searches, your search history will populate within this section.

Keyword-focused Content Plan: Generate your inaugural AI-assisted content outline for targeting fresh keywords on your site.

Accessible Outlines: Once crafted, your content outline will be readily accessible within this section.

Chrome Extension

Enhance your SEO and keyword strategy with the Ubersuggest Chrome extension. Gain valuable insights for Google, YouTube, and Amazon searches, both paid and organic.

Access mobile and desktop search metrics, related keyword suggestions, and in-depth SEO analysis for any website you browse. 

Get a traffic overview, Domain Authority, backlink details, and enjoy 40-900 daily searches as per your Ubersuggest plan.

Features And Benefits Of Ubersuggest In Details

Immerse yourself in a comprehensive examination of the features and benefits offered by Ubersuggest. 

From its extensive keyword research and thorough competitive analysis functions to its advanced backlink tracking and thorough site audit features, accompany us in learning the diverse tools that enable businesses to fine-tune their digital strategies and achieve remarkable outcomes.

Site Audit Tab

The Site Audit tab in Ubersuggest is a powerful tool that offers a comprehensive view of key on-page SEO indicators. It provides insights into on-page SEO score, monthly organic traffic, organic keywords, backlinks, and flags any SEO issues.

Additionally, the tab reveals the number of pages crawled and assesses site speed and user experience for both mobile and desktop versions. 

By analyzing real visitor data from the last 28 days, it gauges page loading speed, visitor wait times, and page stability upon loading. This detailed information enables effective optimization for improved SEO health and user engagement.

Keyword Research Tab

The Keyword Research tab in the Ubersuggest tool serves as a dynamic resource for refining your SEO and content strategies. 

This feature enables you to explore a wide range of relevant keywords, assess their search volume, competition level, and cost-per-click (CPC) data. 

Keyword Overview

It provides valuable insights into keyword trends, helping you prioritize topics that resonate with your target audience. 

Keyword Idea

The Keyword Ideas tab in the Ubersuggest tool provides a valuable resource for refining your keyword strategy. 

It offers two distinct approaches: “Search by Keywords” allows direct exploration based on specific keywords, while “Search by Website” enables analysis of competitor websites to uncover their successful keywords.

Search By Keywords

Search By Website

This dual functionality empowers users to discover relevant and high-performing keywords tailored to their goals. 

Keyword Visualization

The “Keyword Visualization” section provides a concise breakdown of keyword insights for the term “top10ratings”:






Furthermore, key metrics like Volume, SEO Difficulty, and CPC are available for deeper analysis, allowing users to fine-tune their keyword strategy.

Keywords By Traffic

In the “Keywords by Traffic” section for “,” you’ll find valuable insights to refine your keyword strategy:

  • Volume
  • SEO Difficulty
  • Keyword Filters

Additional functionalities include the option to:

  • Export data to CSV format
  • Copy data to clipboard
  • Update metrics for selected keywords
  • Add keywords to a list

Furthermore, you can choose from various locations and languages to tailor your keyword analysis, helping you identify the most impactful keywords for specific regions.

Similar Websites

The “Similar Websites” tab within the Ubersuggest tool offers a valuable perspective on competitors and related sites in your niche.

By entering a domain, you gain insights into websites that share similarities in terms of audience and content.

Content Ideas

The Content Ideas Tab in Ubersuggest is a valuable feature designed to inspire and guide your content creation efforts. 

By entering a keyword or topic, you receive a diverse array of content suggestions that cater to your target audience’s interests and needs. 

These suggestions are accompanied by key metrics, including search volume, social shares, and backlinks, enabling you to prioritize topics that resonate well with your audience and hold strong SEO potential.

Traffic Estimation Tab

The Traffic Estimation Tab within the Ubersuggest tool offers a comprehensive overview of a website’s estimated traffic metrics. 

Traffic Overview 

By entering a domain or URL, users can access vital data such as monthly organic traffic, paid search traffic, and the overall number of organic keywords the website ranks for. 

Top Pages By Traffic

Additionally, this tab provides insights into the domain’s top-performing pages, enabling users to grasp the core sources of their website’s traffic. 

Backlinks Tab

The Backlinks tab in Ubersuggest is a valuable resource for gaining insights into the backlink profile of a website. By entering a specific domain, you can access comprehensive information about its backlinks. 

Backlinks Overview

It includes the total number of backlinks, referring domains, and the authority score of these domains. 

Besides that, you can also get an insight into the number of new and lost referring domains.

Additionally, you can explore the anchor text distribution, top-performing pages in terms of backlinks, and even visualize the growth of backlinks over time. 


The outcome data equips users with a deeper understanding of their own or competitors’ backlink strategies, aiding in refining link-building efforts and enhancing overall online visibility.

Top Alternative Of UberSuggest

Features /

Backlink Analysis

Keyword Research

Competitor Insights

Rank Tracking

Site Audits


Extensive backlink data and analysis

In-depth keyword insights

Robust competitor analysis

Accurate rank tracking

In-depth site audits


Backlink audit and analysis

Keyword research and analysis

Detailed competitor analysis

Comprehensive rank tracking

Site audit and optimization

SE Ranking

Backlink monitoring and analysis

Keyword research and tracking

Competitor analysis

Competitor analysis

Rank tracking and monitoring

SEO audits and recommendations


Competitor backlink analysis

Competitor keyword analysis

Competitor keyword research

Rank tracking and analysis

Site audit and optimization



Content - focused keyword analysis



On-page SEO recommendations

Moz Pro

Backlink analysis and auditing

Keyword research and analysis

Competitor analysis and insights

Rank tracking and analysis

Site audits and recommendations

SEO PowerSuite

Backlink analysis & management

Keyword research and rank tracking

Competitor analysis and insights

Rank tracking and analysis

Site audit and optimization

Renowned for in-depth backlink analysis, keyword research, and competitor insights, Ahrefs is a robust SEO suite favored by professionals. Learn more about Ubbersuggest vs. Ahrefs features.


Semrush offers comprehensive SEO, PPC, and content analysis, making it a go-to tool for optimizing online presence and strategy.

  • SE Ranking

SE Ranking excels in rank tracking, keyword research, and website auditing, providing actionable insights for effective SEO campaigns.

Specializing in competitor analysis, SpyFu reveals competitor keywords and ad insights and assists in honing your marketing tactics.

  • Surfer

Surfer focuses on content optimization, providing data-driven recommendations to improve on-page SEO and search ranking.

Moz Pro offers keyword research, link analysis, and site audits, empowering users to enhance their search visibility.

  • SEO PowerSuite

A comprehensive toolkit, SEO PowerSuite covers keyword research, rank tracking, and link building, aiding holistic SEO efforts.

Additional Features Of Ubersuggest

Google Chrome Extension

Ubersuggest distinguishes itself with the introduction of a cutting-edge Google Chrome extension engineered to seamlessly integrate with the browser interface. 

The extension serves as a conduit to Ubersuggest’s formidable arsenal of SEO and keyword research tools, seamlessly accessible from the apex of your browser window. 

This enhancement facilitates the expedient evaluation of SEO metrics for any visited webpage, identification of optimal keywords, and discernment of competitors’ strategic inclinations, all while obviating the need for disruptive navigational shifts.

Ubersuggest Support

Elevating user-centricity to a defining ethos, Ubersuggest espouses an intricate support framework. This nexus of assistance encompasses a judiciously curated knowledge repository expounding on intricate intricacies. 

Frequently encountered queries find exhaustive resolution within the compendium of comprehensive FAQs. Complementing this, an agile and responsive customer support cohort stands poised to address and elucidate, effectuating an unimpeded trajectory through complexities. Ubersuggest’s support architecture converges to ensure unfaltering user proficiency.

Coaching Videos

Ubersuggest’s preview extends beyond toolset provision, encompassing educational fortification through its repository of coaching videos. These didactic vignettes transcend customary tutorials, meticulously delineating the gamut of SEO, keyword research, and digital marketing stratagems. 

Rich with pragmatic expositions and contextual examples, these pedagogical offerings cater equitably to neophytes and seasoned practitioners. 

Ubersuggest’s coaching videos coalesce erudition with applicability, serving as an erudite compass in traversing multifaceted terrain.


Ubersuggest stands as a potent ally in the realm of digital marketing, untangling complexities and amplifying strategies. Its evolution, updates, and user-friendly interface make it a valuable SEO tool. 

With a range of subscription plans and a strong value proposition, Ubersuggest offers accessible insights for businesses of all sizes. In the dynamic landscape, Ubersuggest serves as a guiding light, empowering users to optimize their online presence and achieve exceptional results.

Frequently Asked Questions 

  • Is Ubersuggest Free?

Ubersuggest offers both free and paid versions with varying levels of features and access.

  • Is Ubersuggest Data Accurate?

Ubersuggest strives for accuracy, but results may vary. It’s recommended to validate data from multiple sources.

  • Is Ubersuggest Good For SEO?

Yes, Ubersuggest is a valuable tool for SEO research, offering insights for keyword optimization and competitive analysis.

  • Is Ubersuggest Free Or Paid?

Ubersuggest provides both free and paid plans, catering to different needs and offering enhanced features in paid versions.

  • How Does Ubersuggest Collect Data?

Ubersuggest collects data from various sources, including search engines and other online platforms, to provide insights on keywords, competition, and more.


About the writer

Alekh Shah

Alekh Shah

VIP Contributor, US | Growth Marketing

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With over a decade of experience in the digital marketing landscape, Alekh has driven exponential growth for global Fortune 500 brands. He has led dynamic, results-oriented teams to acquire customers across digital channels. He develops strategies that deliver tangible business results. His expertise spans digital marketing, branding, organic growth, partnerships, and campaign management. He stays ahead of emerging marketing trends and technologies.

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