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Hootsuite Marketing Tool Review 2023

9 excellent ratings
Hootsuite
Updated On 12 May, 2023

In today’s digital age, social media has become crucial to every business’s marketing strategy. With over 4.2 billion active social media users worldwide, it’s no surprise that companies are flocking to these platforms to reach their target audience. However, managing multiple social media accounts can be daunting, especially when trying to keep up with the ever-changing algorithms and trends. That’s where Hootsuite comes in.

Hootsuite is the ultimate social media management tool that has revolutionized how businesses manage their online presence. But don’t just take our word for it. According to a recent survey, businesses that use Hootsuite to manage their social media accounts save an average of 5 hours per week compared to those that don’t.¬†

In this post, we’ll dive into the world of Hootsuite and explore its features, benefits, and limitations. We’ll also discuss why Hootsuite is the ultimate social media management tool and how it can help businesses of all sizes succeed in today’s digital landscape. So sit back, relax, and get ready to discover why Hootsuite is the game-changer your business needs.

Pros

  • Centralized platform
  • Time-saving features
  • Analytics and insights
  • Collaboration tools
  • Third-party integrations

Cons

  • Learning curve
  • Cost
  • Limited posting options
  • Technical issues
  • Limited customer support

Performance at Glance

To provide a comprehensive review of Hootsuite, it’s important to consider the software’s overall performance. In this segment, we’ll present a table that outlines the ratings of Hootsuite based on various metrics such as ease of use, features, customer support, and value for money. The ratings are based on user reviews and feedback from trusted sources, giving you an accurate picture of the platform’s strengths and weaknesses.

Specifications

Hootsuite Software at Glance

Our Verdict

Ease of Use

User-friendly, Intuitive

Features

Comprehensive, Efficient

Customer Support

Inconsistent, Slow

Value For Money

Expensive, Reasonable

Features of Hootsuite Software

Hootsuite is a powerful social media management tool that offers many features to help businesses streamline their social media presence. Let’s dive into the most important features of Hootsuite software, including scheduling tools, analytics and reporting, team management, content curation, and more. These features help businesses save time and effort while maximizing their social media performance, making Hootsuite a valuable tool for any organization looking to succeed in the digital landscape.

Features

Details

Monitor Multiple Social Media Streams

Yes

Schedule Posts in Advance

Yes

Easily View Analytics Data

Yes

Hootlet Plug-In for Share Information

Yes

Social Media Listening

Yes

Manage Customer Service

Yes

Team Collaboration

Yes

Monitor Multiple Social Media Streams

Hootsuite allows you to connect and monitor multiple social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and more. With Hootsuite, you can view all your accounts in one place and easily engage with your audience across different platforms. It saves time and simplifies social media management for businesses with a strong social media presence.

Schedule Posts in Advance

Hootsuite’s scheduling tools allow you to plan and schedule social media posts in advance, so you can maintain a consistent posting schedule without having to be online all the time. You can also use the scheduling feature to target specific times of day or days of the week when your audience is most active. Hootsuite’s scheduling tools are particularly useful for businesses that manage multiple social media accounts and need to streamline their content publishing process.

Easily View Analytics Data

Hootsuite provides detailed analytics data on your social media performance, including engagement, audience growth, and more. You can easily view and analyze this data from your Hootsuite dashboard, making it easier to measure the success of your social media efforts and make data-driven decisions. It is particularly useful for businesses that want to understand how their social media presence impacts their overall business goals.

Hootlet Plug-In for Share Information

Hootlet is a browser extension that allows you to share content directly from your browser to your social media accounts without switching back and forth between platforms. With Hootlet, you can easily share web pages, articles, and images to your social media accounts with just a few clicks. It is useful for businesses that want to share industry news and updates quickly and efficiently.

Social Media Listening

Hootsuite’s social media listening tools enable you to monitor social media mentions and conversations about your brand, products, or industry. This can help you stay on top of trends and identify potential opportunities or issues. Hootsuite’s social media listening tools also allow you to track the sentiment of social media mentions, so you can understand how your brand is perceived online. It is for those who want to improve their customer service and brand reputation on social media.

Manage Customer Service

Hootsuite’s team management features make collaborating with other team members, assigning tasks, and tracking progress easy. You can also use Hootsuite to manage customer service inquiries and responses on social media. With Hootsuite’s customer service management tools, you can assign incoming social media inquiries to specific team members, track response times, and ensure that customer inquiries are handled efficiently and effectively.¬†

Team Collaboration

Hootsuite’s collaboration tools enable team members to work together on social media campaigns, share content, and provide feedback. With Hootsuite, you can assign specific tasks to team members, track progress, and communicate within the platform. It helps you improve the efficiency and effectiveness of your social media efforts, particularly for businesses that manage multiple social media accounts or have a large team working on social media.

Customizable Dashboard

Hootsuite’s customizable dashboard lets you see all your social media accounts and streams in one place, making it easy to manage and engage with your audience across different platforms. You can customize the layout of your dashboard to suit your needs and preferences, so you can work more efficiently.

Social Media Publishing

Hootsuite’s social media publishing feature allows you to schedule and publish content to your social media accounts in advance. You can easily create and manage social media posts, and even target specific times of day or days of the week when your audience is most active. It helps you save time and ensure your social media presence is consistent and engaging.

Analytics

Hootsuite provides detailed analytics data on your social media performance, including engagement, audience growth, and more. You can easily view and analyze this data from your Hootsuite dashboard, making it easier to measure the success of your social media efforts and make data-driven decisions. The analytics feature is particularly for businesses that want to understand how their social media presence is impacting their overall business goals.

Social Media Security

Hootsuite offers several security features to protect your social media accounts from unauthorized access and malicious activity. You can control access to your accounts, monitor and track login activity, and set up alerts for any suspicious behavior. It benefits those who want to protect their social media accounts and maintain the privacy and security of their data.

Third-Party Integrations

Hootsuite integrates with a range of third-party tools and services, including Google Analytics, Mailchimp, and Salesforce. These integrations allow you to connect your social media data with other business tools and systems, making it easier to track and analyze your social media performance in the context of your overall business goals.

Hootsuite Mobile App Functionality

The Hootsuite mobile app makes it easier to manage your social media accounts on the go and stay connected with your audience. Here is a step-by-step guide on how to use Hootsuite mobile app to manage your social media accounts:

Download the Hootsuite Mobile App

The first step to using the Hootsuite mobile app is to download it from the app store on your mobile device. The app is available for both iOS and Android devices.

Connect your Social Media Accounts 

Once you have downloaded the app, the next step is to connect your social media accounts to Hootsuite. To do this, click on the “+” sign on the top left corner of the screen, select the social media platform you want to connect to, and follow the prompts to authorize Hootsuite to access your account.

Customize your Dashboard

The Hootsuite mobile app allows you to customize your dashboard to show the social media accounts and streams that are most important to you. To customize your dashboard, click on the “+” sign on the top left corner of the screen, select “Add Stream,” and select the social media platform and the type of stream you want to add.

Schedule and Publish Content

To schedule and publish content on the Hootsuite mobile app, click on the “Compose” button on the bottom left corner of the screen. From there, you can select the social media account you want to publish to, enter your message, attach any media, and select the date and time you want to schedule your post.

Monitor Social Media Mentions

The Hootsuite mobile app allows you to monitor social media mentions and engage with your audience on the go. To monitor social media mentions, click on the “Inbox” button on the bottom right corner of the screen. From there, you can view and respond to mentions, comments, and direct messages from your audience.

View Analytics Data

Hootsuite’s mobile app provides detailed analytics data on your social media performance. To view analytics data, click the “Analytics” button on the bottom right corner of the screen. From there, you can view metrics such as engagement, audience growth, and more.

Collaborate with your Team

The Hootsuite mobile app allows you to collaborate with your team members, assign tasks, and track progress. To collaborate with your team, click on the “Assignments” button on the bottom right corner of the screen. From there, you can assign tasks to team members, set due dates, and track progress.

Hootsuite Integrations with Other Tools and Platforms

Hootsuite is a powerful social media management platform that provides businesses with a comprehensive set of tools to manage their social media presence. One of the most significant advantages of Hootsuite is its integration with other popular tools and platforms. By integrating Hootsuite with other tools and platforms, users can access a broader range of functionality, streamline their workflows, and save time.

Some of the popular tools and platforms that Hootsuite integrates with include Google Analytics, Salesforce, MailChimp, Zendesk, and more. Let’s take a closer look at how Hootsuite integrates with these tools and platforms and what benefits each integration offers:

Google Analytics

Hootsuite integrates with Google Analytics to give users in-depth insights into their social media performance. This integration allows users to track how their social media channels drive traffic to their website and how visitors engage with their content.

Salesforce

Hootsuite’s integration with Salesforce allows users to combine social media data with customer relationship management (CRM) data. This integration provides businesses with a comprehensive view of their customers, enabling them to develop more effective social media strategies.

MailChimp

Hootsuite’s integration with MailChimp allows users to streamline their email marketing efforts by creating and scheduling campaigns directly from the Hootsuite dashboard.

Zendesk

Hootsuite’s integration with Zendesk enables businesses to manage customer service inquiries and social media interactions from a single platform. This integration provides businesses with a more efficient way to handle customer service requests and ensures that all interactions are tracked and logged.

In addition to these integrations, Hootsuite also offers a wide range of other integrations with popular social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. By integrating Hootsuite with these platforms, users can manage their social media channels more effectively and efficiently, saving time and resources.

Top Hootsuite Software Alternatives

As one of the most popular social media management platforms on the market, Hootsuite has established itself as a go-to tool for businesses looking to manage their social media presence. However, despite its popularity, Hootsuite may not be the best fit for every business. That’s where alternative social media management platforms come into play.

Here, we’ll take a closer look at some of the top Hootsuite alternatives like Buffer, Sprout Social, Agorapulse, Zoho Social and compare their features, pricing, and overall value to help you determine which platform is the best fit for your business.

Software

Price per Month (Billed Annually)

Free Trial

Key Features

Hootsuite

$19-599

Yes

Scheduling, Analytics, Content Management, Team Collaboration, Social Listening

Buffer

$15-99

Yes

Scheduling, Analytics, Engagement, Content Creation

Sprout Social

$99-249

Yes

Scheduling, Analytics, Social Listening, CRM, Collaboration

Agorapulse

$79-399

Yes

Scheduling, Analytics, Social Listening, Content Management, CRM

Zoho Social

$10-200

Yes

Scheduling, Analytics, Social Listening, Collaboration, Content Calendar

Buffer

Buffer is a social media management platform that allows users to schedule and publish content across various social media platforms. It also provides analytics and insights to help users measure the performance of their social media campaigns. One of the main advantages of Buffer is its easy-to-use interface, which is great for beginners.

Sprout Social

Sprout Social is a social media management platform that provides advanced features for social media marketing, including audience segmentation, sentiment analysis, and social listening. It also includes scheduling and publishing capabilities, as well as analytics and reporting features. One of the main advantages of Sprout Social is its robust social listening tools, which can help businesses stay on top of online conversations and monitor their brand reputation.

Agorapulse

Agorapulse is a social media management platform that includes scheduling and publishing capabilities, as well as analytics and reporting features. It also provides advanced features for social media marketing, such as Facebook ad management and social media contests. One of the main advantages of Agorapulse is its affordability, as it offers pricing plans that are lower than many of its competitors.

Zoho Social

Zoho Social is a social media management platform that includes scheduling and publishing capabilities, as well as analytics and reporting features. It also provides advanced features for social media marketing, such as social media contests and Facebook lead ads. One of the main advantages of Zoho Social is its integration with other Zoho apps, which can help streamline workflow for businesses that already use Zoho’s suite of products.

Conclusion

Hootsuite emerges as a comprehensive and powerful social media management platform. With its array of features and intuitive interface, it enables businesses to effectively manage and optimize their social media presence. The platform’s robust analytics and scheduling capabilities provide valuable insights and streamline content distribution. Hootsuite’s emphasis on security and compliance ensures peace of mind for businesses operating in a digital landscape. Additionally, the platform’s integration with multiple social media networks offers convenience and efficiency. Hootsuite proves to be an invaluable tool for businesses looking to enhance their social media strategies and drive meaningful engagement.

Frequently Asked Questions

What are the Limitations of Hootsuite?

Some limitations of Hootsuite include a limited number of social media accounts that can be connected, limited reporting capabilities, and some restrictions on certain social media platforms.

Does Hootsuite Provide Analytics for Social Media Posts?

Yes, Hootsuite provides analytics for social media posts, including engagement metrics, audience demographics, and performance metrics across multiple social media platforms.

Is Hootsuite a Scheduling Tool?

Yes, Hootsuite is a social media management platform that includes scheduling capabilities for posts across multiple social media platforms.

Where does Hootsuite Operate?

Hootsuite is a global company and operates in various countries, including the United States, Canada, the United Kingdom, and Australia.

What Data does Hootsuite Provide?

Hootsuite provides various data points, including engagement metrics, audience demographics, social media platform insights, and campaign performance metrics.

Does Hootsuite Offer Customer Support?

Yes, Hootsuite offers customer support through various channels, including email, live chat, and phone support. They also provide online resources, including a knowledge base and a community forum.

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