Specifications	Rating at Glance	Our Verdict
Ease of Use		Mailchimp is user-friendly and easy to navigate for beginners and experts alike.
Ease of Setup		Quick and straightforward, with customizable templates available.
Customer Service		Extensive online resources with helpful customer support.
Deliverability		Anti-spam measures and compliance with email regulations.
G2 Rating		High marks for features, ease of use, and overall satisfaction.

Ease of Use

MailChimp is known for its user-friendly interface and easy-to-use tools, making it an ideal solution for businesses that don’t have a dedicated marketing team or technical expertise. The drag-and-drop functionality and wide range of templates and design options for email campaigns make it easy for users to create professional-looking campaigns without any design or coding skills.

Ease of Setup

Setting up a MailChimp account and integrating it with other tools and platforms is a straightforward process. MailChimp offers a variety of integrations with popular platforms, including e-commerce platforms, CRMs, and social media channels, making it easy for businesses to connect and automate their marketing tasks.

Customer Service

It offers excellent customer support through email, chat, and phone. Their support team is known for being responsive, knowledgeable, and helpful, especially for paid plan users. However, some users have reported limited customer support for free plan users.

Deliverability

The software has a strong focus on email deliverability, and they use various measures to ensure that emails sent through their platform reach their intended recipients’ inbox. MailChimp also offers a range of tools to help users improve their deliverability, including email authentication and list cleanup features.

G2 Rating

MailChimp has a high rating on G2, a popular software review and comparison website. MailChimp is rated highly for its ease of use, features, and customer support. However, some users have raised concerns about pricing and limited customization options beyond templates. Overall, MailChimp has a strong reputation on G2, indicating that many users have had positive experiences with the platform.

Features of MailChimp

MailChimp is one of the comprehensive marketing tools online that offers a wide range of features and tools to help businesses grow their audience, build their brand, and connect with their customers.

Email and Online Marketing

Create and send targeted campaigns to their audience. With a wide range of templates and design options, users can create professional-looking emails that reflect their brand’s unique style and voice. MailChimp also offers features like list segmentation, A/B testing, and automation to help businesses optimize their campaigns and improve their ROI.

Lead Management

Capture, store, and manage their leads. Users can create customized forms to capture leads’ information, and MailChimp will automatically add them to their contact list. MailChimp also offers lead scoring and lead nurturing features to help businesses prioritize and engage with their most valuable leads.

Campaign Management

Manage all their marketing campaigns in one place. Users can create and schedule campaigns across email, social media, and other channels and track their performance with detailed analytics.

Social Media Marketing

Connect with their audience on popular social media platforms like Facebook, Instagram, and Twitter. Users can create and schedule posts, run ads, and track their performance with detailed analytics.

Reporting and Analytics

Track the performance of their campaigns across all channels. Users can view detailed reports on email engagement, website traffic, social media performance, and more, and use that data to optimize their marketing strategies.

Platform and Infrastructure

Ensures that the platform is reliable, secure, and scalable. MailChimp uses advanced security measures to protect user data and offers 24/7 support to ensure that users have a smooth experience.

Data Import and Export Tools

Easily import and export their data from other platforms and tools. Users can import contact lists, product catalogs, and other data to streamline their marketing tasks.

Integration APIs

APIs enable businesses to connect their MailChimp account with other tools and platforms. Users can integrate MailChimp with popular CRMs, e-commerce platforms, and more to automate their marketing tasks.

CRM Integration

Enables businesses to integrate their MailChimp account with popular CRMs like Salesforce, HubSpot, and Zoho. This integration enables users to sync their contact data between platforms and streamline their marketing tasks.

E-Commerce Integration

Integrate MailChimp account with popular e-commerce platforms like Shopify, WooCommerce, and Magento. This integration enables users to sync their product catalogs, sales data, and customer data between platforms and automate their marketing tasks.

Building and Personalizing Emails

Create customized emails that reflect their brand’s unique style and voice. Users can choose from a wide range of templates and design options, and use personalization tokens to add a personal touch to their emails.

Sending Outbound Emails

Lets users send bulk emails to their audience. Users can send personalized emails to segmented lists and track their engagement with detailed analytics.

Manage Email Deliverability

Enables businesses to ensure that their emails reach their intended recipients by offering features like authentication and verification tools, spam filters, and list hygiene tools. This helps businesses maintain a good sender reputation and improve their email deliverability rates.

Automated Email Responses

Set up triggered emails that are sent based on specific actions or behaviors. This helps businesses engage with their audience at the right time and improve their conversion rates.

Multi-user Account

Add multiple users to their accounts and manage their permissions and access levels. This helps businesses collaborate more effectively and streamline their marketing tasks.

MailChimp has everything businesses need to succeed in today’s digital landscape.

How to create a regular email in MailChimp?

Creating a regular email in MailChimp is a simple process that can be completed in just a few steps.

Step 1

Log in to MailChimp and navigate to the “Campaigns” tab.

Step 2

Click on “Create Campaign” and select “Email.”

Step 3

Choose the audience you want to send your email to, and select a name for your campaign.

Step 4

Choose a template for your email or create a new one from scratch.

Step 5

Add content to your email, including text, images, and links. You can also use MailChimp’s drag-and-drop editor to customize your email’s design easily.

Step 6

Preview your email to ensure everything looks correct and test it to make sure it displays properly on different devices.

Step 7

Choose a subject line for your email and add any necessary tags or tracking options.

Step 8

Review your email and click “Send” to send it to your audience.

MailChimp also offers advanced features like segmentation and automation that can help you personalize and optimize your email campaigns for better results.

How to exclude contacts from a campaign?

Sometimes when you’re sending out an email campaign, you may want to exclude certain contacts from receiving it. Fortunately, MailChimp makes it easy to do this in just a few simple steps.

Start by creating a regular email campaign in MailChimp. If you’re not sure how to do this, check out MailChimp’s guide on creating a regular email campaign.

Once you’ve created your campaign, navigate to the “Recipients” section and select the audience you want to send your email to.

Click on “Edit Recipients” and select the “Exclusions” tab.

Choose the criteria you want to use to exclude contacts. You can exclude contacts based on tags, groups, segments, or other criteria.

Once you’ve chosen your exclusion criteria, review the list of contacts who will be excluded from your campaign.

Click “Save” to apply your exclusions and return to the campaign editor.

Review your campaign and click “Send Now” to send it to your audience, excluding the contacts you selected in the previous steps.

Whether you’re looking to target a specific segment of your audience or exclude certain contacts for other reasons, MailChimp’s powerful tools make it easy to customize your campaigns and ensure they reach the right people.

How do I fully delete a contact’s data?

Deleting a contact’s data in MailChimp is an important step to ensure compliance with data privacy laws such as GDPR. Here are the steps to fully delete a contact’s data in MailChimp:

Step 1

Log in to your MailChimp account and navigate to the audience that contains the contact you want to delete.

Step 2

Find the contact you want to delete and click on their email address to view their profile.

Step 3

Click on the “Delete” button at the bottom of the profile page.

Step 4

In the confirmation popup, check the box to confirm that you want to delete the contact’s data.

Step 5

Click on “Delete” to confirm the deletion.

Once you have deleted a contact’s data, it cannot be recovered. This means that all of their personal information, including their email address and any custom fields, will be permanently removed from your Mailchimp account.

It’s important to note that deleting a contact’s data does not include removing their data from any external integrations you may have set up with MailChimp. You will need to remove their data from any external systems separately.

By following these steps, you can ensure that you are fully deleting a contact’s data from MailChimp in compliance with GDPR and other data privacy regulations.

Top MailChimp Alternative

HubSpot is a powerful all-in-one marketing and sales platform that offers a range of tools to help businesses attract, engage, and delight customers. With features like email marketing, lead management, social media management, and more, HubSpot is a great alternative to MailChimp for businesses looking for a comprehensive marketing and sales solution.

One of the key advantages of HubSpot is its all-in-one approach. Unlike MailChimp, which focuses primarily on email marketing, HubSpot offers a range of tools that allow businesses to manage their entire marketing and sales process from a single platform. This can help businesses save time and improve efficiency by streamlining their workflows and avoiding the need to switch between different tools.

Some of the key features of HubSpot include:

Email Marketing

HubSpot’s email marketing tools allow businesses to create and send personalized email campaigns, segment their audience, and track the performance of their emails.

Lead Management

HubSpot’s lead management tools allow businesses to capture and organize leads from their website and other sources, and nurture them with targeted content and messaging.

Social Media Management

HubSpot’s social media tools allow businesses to manage their social media accounts, publish and schedule posts, and track engagement and performance.

Reporting and Analytics

HubSpot’s reporting and analytics tools provide insights into key metrics like website traffic, lead generation, and customer engagement, helping businesses to optimize their marketing and sales strategies.

CRM Integration

HubSpot’s CRM integrates seamlessly with its marketing and sales tools, allowing businesses to manage their entire customer lifecycle from a single platform.

In terms of pricing, HubSpot offers a range of plans to suit businesses of all sizes and budgets. While its plans can be more expensive than MailChimp’s, they also offer more advanced features and capabilities.

HubSpot is a great alternative to MailChimp if you’re looking for a comprehensive marketing and sales platform that offers a wide range of tools and features beyond email marketing. With its all-in-one approach and powerful suite of tools, it can help businesses streamline their marketing and sales efforts and drive better results.

Conclusion

MailChimp is a powerful email marketing tool that offers a wide range of features and functionalities to help businesses of all sizes connect with their target audience and grow their customer base. With its intuitive interface, robust automation capabilities, and extensive reporting and analytics tools, MailChimp provides users with everything they need to create effective email campaigns and measure their success.

Its flexible pricing plans, including a free option, make it an accessible choice for businesses with varying budgets and needs. Also, MailChimp integration capabilities with other platforms, such as social media and CRM software, allow for seamless integration into existing marketing strategies.

While there are some limitations and drawbacks to MailChimp, such as the limited design options for certain email templates and the potential for higher costs with larger subscriber lists, overall, it is a reliable and user-friendly option for businesses looking to engage with their audience through email marketing. With its ongoing updates and improvements, MailChimp continues to be a leading email marketing platform in the industry.

 Frequently Asked Questions

Can I use Mailchimp with WordPress?

Yes, you can use MailChimp with WordPress by installing the MailChimp for WordPress plugin, which allows you to integrate MailChimp with your WordPress site and add subscription forms to your site.

How secure is MailChimp?

MailChimp takes data security and privacy seriously and implements a range of security measures to protect user data. These measures include encryption, secure data storage, and regular security audits and testing.

Can I cancel my MailChimp subscription at any time?

Yes, you can cancel your MailChimp subscription at any time by navigating to your account settings and selecting the “Billing” tab. From there, you can choose to cancel your subscription.

How many emails can I send with MailChimp for free?

MailChimp’s Free plan allows users to send up to 10,000 emails per month to up to 2,000 subscribers for free. Beyond that, users will need to upgrade to a paid plan.

How is MailChimp different from Gmail?

MailChimp and Gmail are two different platforms that serve different purposes. MailChimp is an email marketing platform that allows businesses to send targeted email campaigns to their subscribers, while Gmail is an email client that allows individuals and businesses to send and receive email messages.

Does MailChimp send all emails at once?

No, MailChimp uses a delivery schedule to send emails out gradually over time to avoid overwhelming recipients’ inboxes and improve deliverability. The specific delivery schedule depends on various factors, including the size of the audience and the user’s sending history.