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Last UpdatedOct 6, 2023
Search engine optimization (SEO) involves more than just keywords and digital marketing trends. It’s a holistic process that factors in high-quality content, page experience, page speed, and internal and external links. Backlinks in SEO are critical factors that significantly affect ranking. In this article, we’ll explore how to leverage one of the best free backlink checker tools to assess your current link profile, identify risky links hurting SEO, and uncover new white hat link building opportunities. With the right backlink checker, you can take control of this make-or-break ranking factor.
Also known as an inbound or incoming link, a backlink is integrated into one webpage through an anchor text and opens to another webpage. It helps with search engine rankings because it demonstrates the authenticity and relevance of a webpage.
When other websites link to yours, it is a vote of confidence or a point to your legitimacy. The more high-quality backlinks a website has, the more credible it is and the higher it will rank on Google and other search engines.
However, not all backlinks are created equal. Some can help your website, while others don’t have any effect at all. And some could also hurt your rankings, and nobody wants that. We need to audit the backlinks to ensure that certain backlinks are good for your website, you need a backlink checker.
A backlink checker ensures that links that go back to your website are of high-quality. It is a free backlinks checker tool that indirectly helps improve search rankings and the impact on your site and your business’s overall performance. The tool generates a profile of all backlinks, and it can also notify you if there are low-quality sites that link to your website.
This tool provides a summary of the backlinks that are doing well and those that aren’t. You will get much-needed insight into which types of content are getting attention and which may need improvement. You can then adjust your backlink strategy accordingly.
An excellent backlink checker tool also allows you to monitor your competitors’ performance. Let’s look at the best backlink checker tools to help your website rank higher and increase conversion in the process.
SEMrush is a one-stop shop for all your SEO and free keyword research needs. It was founded in 2008 and went public in 2021. It is considered one of the best tools for free keyword research, providing brands with words and phrases that are proven to rank high on search engines.
As for backlinks, Semrush provides a detailed profile of your links on other websites. It indicates which ones have poor-quality links and the number of pages that link to your site.
But what makes it even more fantastic for entrepreneurs is its ability to provide a comprehensive backlinks report on competitors. Semrush has a Backlink Analytics feature where you can enter your competitor’s domain name and generate a full report of its backlinks.
Ahrefs aims for every business website to have voluminous traffic that directly translates to conversions. One way to do that is through meticulous analysis of data. The company, founded in 2011, furnishes reports on competitor analysis and performs an audit on your website.
Ahrefs also helps generate content ideas that offer linking opportunities. It will count all backlinks, the sites they come from, and the anchor text used. You can check our ahref detailed review and make a free account on the platform to access basic analysis or opt for a paid one for more in-depth backlinks reports for your site and your competitors.
If you are trying to decide between using Semrush or Ahrefs for SEO tool, we have written a detailed comparison of Semrush vs Ahrefs that analyzes the key features and differences between these two popular SEO tools. Our guide examines metrics like backlink analysis, keyword research, rank tracking, and site audits to help you determine which platform is the best fit for your needs.
SE Ranking is another all-in-one SEO platform that helps websites rank higher on search engines. Clients have raved about its user-friendly interface. It was founded in 2012 and now has a presence in the U.S. and the U.K.
Important features include backlink checking and monitoring. The backlink checker allows you to detect backlinks of any domain or web address. To dig deeper into the information, SE Ranking also analyzes the links using 15 parameters to gauge their quality. You can check your own backlinks or those of your competitors.
The Backlink Monitoring feature, a valuable SEO tool, analyzes links based on specific parameters—you can see which ones contribute to your site’s SEO performance.
Majestic SEO was launched in 2004 and is a service purely for backlinks. It is easy to use, and the reports are comprehensive. The reports determine your website’s niche not based on your site’s content but based on the backlinks. This is a great feature that most all-in-one platforms don’t offer.
What is great about this is that if the topic of your website coincides with the topics report, then you will definitely have a better ranking on search engines. The report confirms the type of content your website publishes. Majestic SEO also provides anchor text breakdowns, page reports, and related sites, among many other things.
AIOSEO, which stands for All in One SEO, was launched in 2007. It is the original SEO plugin on WordPress. It offers SEO on-page analysis, rich snippets, sitemaps, and social media integration, among others.
The Link Assistant feature can help you find internal links from older content. It will also look for orphaned content to improve its visibility and searchability. It also checks internal backlinks on the website for connectivity or interlinkability.
AIOSEO boosts WordPress SEO scores through better links, more traffic, and improved visibility. It also recommends better linking opportunities with other sites.
Small startups may have a limited budget for their SEO strategies. Fortunately, OpenLinkProfiler is completely free. It provides high-end backlinking services similar to Majestic SEO.
Some of the platform’s features include SEOProfiler, the primary backlink checker, and Link Diagnosis, which supports monitoring backlinks for a single page or the entire website. The features result in extensive reports that you can leverage to optimize SEO.
OpenLinkProfiler, which was founded in 2014, updates its collection of links every five minutes. The latest backlinks are also featured every month as OpenLinkProfiler refreshes its entire database. This means you get the most up-to-date information on backlinks.
Businesses want their websites to be on top of search engine result pages. High-performing backlinks help with ranking strategies. Because some backlinks are great and others aren’t, you need help ensuring the best possible links for your website. An efficient backlink checker tool must be part of every organization’s SEO strategy.
Keren Dinkin brings a wealth of experience to the realm of digital marketing and content creation. Having amassed a remarkable 6-year journey. Her educational background includes a high school diploma from Gimnazia Realit High School and a bachelor's degree from UCLA Extension. Over the course of her professional trajectory, Keren has collaborated with distinguished companies including Epic Owl, Upwork, Listverse, and AutomateScale. Her proficiency shines through in creating diverse content, encompassing website materials, articles, blogs, landing pages, and persuasive sales pitches. Beyond this, she took the helm as the Head of Content at Amazon Seller Agency, where she expertly managed a team of 15 writers while executing editorial strategies.
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