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With the rapidly changing digital marketing scenario, businesses need to invest time and money in their digital marketing strategies. But don’t consider it a chore, as it can be extremely rewarding. Undoubtedly, most digital marketers will guide you that devising and delivering an effective campaign is among the most gratifying aspects of the job.
In fact, 75% of marketers claim they have built business trust with digital marketing, while 49% say digital marketing gets them the best ROI.
While developing new strategies and campaigns can be fun, many managers must handle that job. Fortunately, many digital marketing tools help streamline the entire marketing lifecycle.
So, if you want to stay ahead of the game in 2023 and enhance your digital marketing strategy, we have compiled a list of the top 10 digital marketing tools to help you grow your business and reach your marketing goals.
From search engine optimization (SEO) to social media management, these tools will help you streamline your marketing efforts, increase your visibility, and drive more traffic to your website.
Read our guide on the best job search sites that will help you with job hunting.
Features | Canva Free | Canva Pro |
Cost | Free | $12.99 per month |
Users | 1 | 1 |
Templates | 250,000+ | 610,000+ |
Image, Video and Audio | 1+ million | 4+ million |
Cloud Storage | 5GB | 1TB |
Customized Exports | Limited | Full |
Magic Resize Tool | No | Yes |
Background Removal | No | Yes |
Custom Templates | No | Yes |
Brand Kit Feature | No | Yes |
Social Scheduling | No | Yes |
Folders | Unlimited | Unlimited |
Support | Support emails answered within 1 week | Support emails answered within 24 hours |
Free Trial Length | Forever free | Free for 45 days (note: this offer is available for a limited time only) |
Canva has a vast library of customizable templates covering a wide range of design categories. This allows users to create professional-looking designs quickly and easily without the need for extensive design knowledge or experience.
Plan | Pricing | Features |
Free | $0/month | 2 Social Profiles
|
Professional | $19/month | 10 Social Profiles
|
Team | $99/Month | 20 Social Profiles
Approvals |
Business | $599/Month | 35 Social Profiles
Compliance
|
Enterprise | Custom Pricing | Customizable Features and Solutions
|
Hootsuite’s analytics tools provide businesses with valuable insights into their social media performance, enabling them to make data-driven decisions and improve their online presence.
Plan | Pricing | Features |
Free | Free | Everything you need to start ranking in search engines
your site’s technical SEO
courses
most used SEO tool in the world |
Premium Plugin | $99 USD / year | Be first to get new features & tools, before everyone else
right keywords for your users
Twitter and Facebook
suggestions as you write
|
Yoast SEO Plugin subscription | $22 USD / month $229 USD / year | 5 powerful Yoast plugins
|
The free version of Yoast SEO offers a range of basic features, including on-page optimization recommendations, content analysis, and XML sitemap generation. This version of the plugin is suitable for small websites or those just starting out with SEO.
The premium plugin offers additional features not available in the free version, such as internal linking suggestions, content insights, and social previews. It also provides access to Yoast Academy, an online training platform that offers courses on SEO and digital marketing.
The plugin subscription offers all the features of the premium plugin, as well as ongoing support and updates. This option is ideal for larger websites or those with more complex SEO needs, as it includes features such as local SEO, multiple keyword optimization, and advanced redirects
Yoast SEO has content analysis and optimization tools, which provide valuable insights and recommendations for improving the quality and relevance of your content.
Plan | Pricing | Features |
Pro | $119.95/month | 5 campaigns
|
Guru | $229.95/month | 15 campaigns
|
Business | $449.95/month | 40 campaigns
|
The Pro Plan is an entry-level plan that costs $119.95 per month. It includes 5 campaigns, 500 keywords to track, 100,000 pages to crawl, and 50 social media profiles. This plan also includes an on-page SEO checker, position tracking, site audit, and backlink analysis.
The Guru Plan costs $229.95 per month and is designed for businesses that need more advanced features. It includes 15 campaigns, 1500 keywords to track, 300,000 pages to crawl, and 100 social media profiles. In addition to the features of the Pro Plan, the Guru Plan also includes brand monitoring and a content marketing platform.
The Business Plan is Semrush’s most comprehensive plan, costing $449.95 monthly. This plan includes 40 campaigns, 5000 keywords to track, 1,000,000 pages to crawl, and 200 social media profiles. The Business Plan includes all the features of the Guru Plan, as well as historical data. This plan is best suited for larger businesses with advanced marketing needs.
Semrush provides comprehensive insights and analytics for SEO, PPC, social media, content marketing, and more.
Plan | Pricing | Features |
Free | - | Unlimited Cards |
Standard | $5 per month, per user | Unlimited Cards |
Premium | $10 per month, per user | Unlimited Cards |
Enterprise | $17.50 per month, per user | Unlimited Cards |
Trello integrates with other tools and services like Slack, Google Drive, and Dropbox, making it easy to incorporate Trello into your existing workflows.
MailChimp Plan | MailChimp Cost | Features |
Free | Free | Easily create email campaigns and learn more about your customers
|
Essentials | $13/month | Free for 1 month
Journeys |
Standard | $20/month | Free for 1 month
Customer Journeys
|
Premium | $350/month | 150,000 monthly email sends
|
Wondering if is MailChimp free? Yes, it’s free plan is a great option for businesses that are just starting out or have a small subscriber list. With the free plan, users can send up to 10,000 emails per month to up to 2,000 subscribers. While the free plan does not offer all the features of the paid plans, it is a great way for businesses to get started with email marketing without having to pay any upfront costs.
MailChimp’s Essentials plan starts at $13 per month and offers a range of features to help businesses grow their audience and engage with their customers. With the Essentials plan, users can send unlimited emails to up to 50,000 subscribers, and access features like A/B testing, email automation, and landing pages.
MailChimp’s Standard plan starts at $20 per month and offers even more features than the Essentials plan. With the Standard plan, users can send unlimited emails to up to 100,000 subscribers, and access features like retargeting ads, custom branding, and advanced audience insights.
MailChimp’s Premium plan is designed for enterprise-level businesses that require advanced features and support. With the Premium plan, users can send unlimited emails to an unlimited number of subscribers, and access features like advanced segmentation, multivariate testing, and priority support. The Premium plan starts at $350 per month.
Free | Starter | Professional | Enterprise |
$0.00 | $50 Per Month | $800 Per Month | $3,200 Per Month |
For business owners and marketers who want to start generating website leads and tracking contact activity — for free. You get features like: Contact Activity Contact Management Contact & Company Insights Ad Management Conversation Inbox Team Email Live Chat Conversational Bots Reporting Dashboards | For developing marketers or marketing teams. You get features like:
| For experienced marketers and growing marketing teams. Run complete inbound marketing campaigns at scale with automation. You get features like:
| For advanced marketing teams. Run scalable inbound marketing campaigns with sophisticated analytics and revenue reporting. You get features like:
|
As the name suggests, this plan is free and offers access to essential CRM features, including contact management, lead capture forms, email marketing, and analytics.
The Starter Plan starts at $50 per month and includes more advanced features, such as marketing automation, lead scoring, and ad management.
The Professional Plan starts at $800 per month and includes all the features of the Starter Plan, plus additional features like A/B testing, custom reporting, and predictive lead scoring.
The Enterprise Plan starts at $3,200 per month and includes all the features of the Professional Plan, plus advanced features like custom event reporting, custom event triggers, and custom event automation.
Carry out, track, and measure all online marketing activities.
Features | Lite | Standard | Advanced | Enterprise |
Ahref.com Pricing | $99/month OR $990/year | $199/month OR $1990/year | $399/mont OR $3990/year | $999/month OR $9990/year |
SEO Dashboard | Yes | Yes | Yes | Yes |
Site Explorer | Yes | Yes | Yes | Yes |
Keywords Explorer | Yes | Yes | Yes | Yes |
Site Audit | Yes | Yes | Yes | Yes |
Rank Tracker | Yes | Yes | Yes | Yes |
Alerts | Yes | Yes | Yes | Yes |
SERP Updates | No | Yes | Yes | Yes |
Content Explorer | No | Yes | Yes | Yes |
Domain Comparison | No | Yes | Yes | Yes |
Unlimited History | No | No | No | Yes |
Audit Log | No | No | No | Yes |
Ahrefs’ has a comprehensive SEO toolkit that provides all the data and insights. Backlink analysis, keyword research, competitor analysis, and site audit.
Plan | Pricing | Features |
Free | $0/month | Planning and publishing tools Landing page builder
|
Essential | $6/month | Free plan features +
|
Team | $12/Month | Essential plan features +
|
Agency | $120/Month | Team plan features Custom access and permissions
|
Features enable you to identify trends, track engagement, and optimize your social media strategy for maximum impact.
Plan | Pricing | Features |
Google Analytics Free | Free | For individuals and small- to medium-sized businesses
API, email notifications, and more
|
Google Analytics 360 | Custom | For large enterprises Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced reporting and segmentations
Display and Video 360, Search Ads 360, Campaign Manager 360, Double click Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publisher, and DoubleClick Search
BigQuery
funnel reporting
|
Google Analytics is used for tracking and analyzing website traffic and user behavior.
01  | 02  | 03  | 04  | 05  | 06  | 07  | 08  | 09  | 10  | |
Overall Rating |  | | | | |  | | | | |
Pricing | 12.99/Month | Range from $119.95 per month to $449.95 per month | Premium price $99 Per Year | Range from $119.95 per month to $449.95 per month | Free plan - 1,000 emails, Standard plan - 6,000 emails, and Premium plan - 150,000 emails. | Professional plan ($800/month), and enterprise plan ($3600/month) | Standard Plan - $199 per month | Free$0 per channel , Essentials$6/mo per channel, Team$12/mo per channel, Agency$120/mo for 10 channels | Free service provided by Google | Google Ads pricing is based on an auction system |
Monthly Visits | 342,700,000 | 102,900,000 | 1,400,000 | 20,600,000 | 20,600,000 | 36,800,000 | 9,000,000 | 81,500,000 | 55,300,000 | 58,800,000 |
Deployment | Cloud-based | Cloud-based | Cloud-based | Cloud-based | Cloud-based | Cloud-based | Cloud-based | Cloud-based | Cloud-based | Cloud-based |
Platforms | Windows, Android, iPhone/iPad, Mac, Web-based | Windows, Android, iPhone/iPad, Mac, Web-based | Web-based | Windows, Android, iPhone/iPad, Mac, Web-based | Windows, Android, iPhone/iPad, Mac, Web-based | Web-based | Windows, Android, iPhone/iPad, Mac, Web-based | Windows, Android, iPhone/iPad, Mac, Web-based | Windows, Android, iPhone/iPad, Mac, Web-based | Windows, Android, iPhone/iPad, Mac, Web-based |
Best For | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses | Small, medium & large businesses |
A marketing tool is an instrument, software, or method companies or individuals use to promote and sell products or services. Some common examples include advertising, email campaigns, social media marketing, and search engine optimization (SEO). The goal of marketing tools is to reach a target audience and influence their buying decisions.
Marketing tools help businesses gain deeper insights into their target audience, including their needs, preferences, and behavior.
Marketing tools help businesses increase brand awareness and reach a wider audience by using various channels such as social media, email marketing, and search engines.
Marketing tools can help businesses generate leads and identify potential customers by tracking their online behavior and interactions with the brand.
Marketing tools allow businesses to keep an eye on their competition and analyze their marketing strategies, strengths, and weaknesses.
Marketing tools provide businesses with data and analytics that can inform decision-making and help measure the success of marketing campaigns.
Marketing tools have become an essential part of a business’s success, and with so many options available, choosing the right one can be a daunting task. Whether you are looking for tools to help you with SEO, social media, content creation, or lead generation, it is important to know what to look for. In 2023, businesses will continue to invest in marketing tools to help them reach their target audience, increase engagement, and grow their customer base. Here are some factors to consider when buying the best marketing tools in 2023 –
One of the first things to consider when buying marketing tools is how well they integrate with the rest of your marketing stack. The goal is to create a seamless experience that allows you to access all your data and tools in one place, without switching between different platforms. This can help you save time, improve efficiency, and avoid data duplication. When evaluating tools, look for those that offer APIs, integrations, and plugins that make it easy to connect with other tools you already use.
Another important factor to consider when buying marketing tools is the user experience. How easy is it to use? Does it have a clean, intuitive interface that makes it easy for your team to get started? Are training resources and support available to help you get the most out of the tool? Consider these factors when evaluating tools, as a good user experience can lead to increased adoption and better results.
Of course, price is always an important factor to consider when buying marketing tools. But when it comes to marketing tools, you often get what you pay for. The more expensive tools may offer more features, integrations, and support, but they may also be more complex and harder to use. On the other hand, cheaper tools may be more accessible, but they may not offer the same level of functionality. The key is to find the right balance between price and value and to choose a tool that offers the features you need at a price you can afford.
Data privacy and security are increasingly important factors when buying marketing tools. With the growing number of data breaches and cyber attacks, choosing tools that protect your data and keep it secure is critical. When evaluating tools, look for those with robust security measures, such as encryption, multi-factor authentication, and data backup and recovery. You should also consider tools that are compliant with industry-specific regulations.
Another factor to consider when buying marketing tools is customization. How easy is it to customize the tool to meet your specific needs? Does it offer options for customizing the interface, creating custom reports, and integrating with other tools? Customization can help you get the most out of your marketing tools and ensure that they align with your specific goals and objectives.
Marketing is a constantly evolving field, and new tools are emerging all the time to help businesses reach and engage with their target audience. Whether you’re looking to improve your email campaigns, social media strategy, or overall marketing efforts, there is no shortage of tools to choose from. Here is a list of some of the most promising and up-and-coming marketing tools in the market today that are highly voted by the experts at http://www.producthunt.com/
Notion is a productivity and organization tool that allows users to create, manage, and share notes, documents, wikis, tasks, and databases all in one place. It has 4,400 votes in its account.
MakerBox builds a profitable business with clarity, and creates actionable marketing resources for solopreneurs. It has been used by 2000 startup founders.
Designstripe allows you to create beautiful illustrations quickly and easily without any design skills. It has 1700 votes from the credited users.
Crisp is an all-in-one messaging platform that gathers data and knowledge at one place. It has been used by 1900 businesses.
The market is overflowing with a multitude of budding marketing tools, each with its unique set of features and capabilities. From AI-powered chatbots and personalized email marketing to advanced analytics and omnichannel engagement, there’s something for every type of marketing need. As the demand for more personalized and data-driven marketing continues to grow, it’s exciting to see how these tools will continue to evolve and help businesses achieve their goals.
Digital marketing tools are any software or applications used to help market and promote a product or service online. These tools can range from email marketing software, to social media management tools, to SEO optimization tools, to content marketing tools, and more.
The best marketing tool depends on your specific needs and goals. Some popular tools include email marketing, social media marketing, search engine optimization, content marketing, and pay-per-click advertising.
Yes, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a marketing tool often used in strategic marketing planning and decision-making. The SWOT framework helps organizations evaluate their current position in the market and identify potential opportunities for growth and areas for improvement.
To determine which marketing tools you need, consider the following:
What do you hope to achieve through your marketing efforts?
Who are you trying to reach, and what channels do they use?
What resources do you have available for marketing, both in terms of time and money?
What tactics are you currently using, and what results are you getting?
Based on this information, you can then research and compare different marketing tools to see which ones align with your needs. It may also be helpful to test and experiment with a few tools to see what works best for your business.
360 marketing tools refer to an integrated and comprehensive approach to marketing that involves using a variety of different channels and tactics to reach a target audience from all angles. This approach typically includes a mix of traditional and digital marketing methods, such as email, social media, search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), and more. The goal of 360 marketing is to provide a complete, integrated customer experience that drives engagement, builds brand awareness, and ultimately leads to conversions.
Digital marketing tools are important for several reasons:
Targeting
Efficiency
Measurability
Cost-effectiveness
Flexibility
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