Buffer Marketing Tool Review 2023

Performance at Glance

If you are in the market for a social media management tool, it can be challenging to determine which platform will best meet your needs. This is why we have put together a comprehensive table that breaks down the performance of Buffer Software across several key specifications. From ease of use to customer support and value for money, we will evaluate Buffer’s performance and provide our verdict on each aspect. Whether you are a small business owner or a social media influencer, the performance rating will help you understand if Buffer is the right tool for your social media management needs.

Specification	Ratings	Our verdict
Ease of use		Buffer's user-friendly interface and intuitive scheduling features make it easy to manage multiple social media accounts from a single platform.
Features		With its scheduling, analytics, and collaboration tools, Buffer is a powerful social media management tool that can help streamline your digital marketing efforts.
Customer support		Buffer's support team is responsive and helpful, providing prompt assistance to users who need help with the platform.
Value for money		With its time-saving features and affordable pricing plans, Buffer is an excellent value for anyone looking to improve their social media game.

Overall, Buffer is a top-performing social media management tool that is easy to use, packed with features, and backed by excellent customer support. Its affordable pricing plans make it accessible to businesses and individuals of all sizes, making it a great value for anyone looking to improve their social media presence.

Features of Buffer Marketing Tool

Buffer Software offers a range of features designed to simplify social media management and help users achieve their digital marketing goals. From scheduling posts to tracking performance analytics, Buffer has become a go-to tool for individuals and businesses looking to streamline their social media efforts. 

Here, we will dive deeper into some of Buffer’s most important features and explore how they can benefit your social media strategy. Whether you are new to social media management or a seasoned pro, understanding the capabilities of Buffer can help you take your online presence to the next level.

Social media integration

Buffer supports several popular social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. This means you can manage all your social media accounts from a single platform, saving you time and streamlining your workflow.

Web browser extension

Buffer’s browser extension allows you to share content to your social media accounts directly from your web browser. This feature is especially useful for sharing articles, blog posts, and other online content.

Social networking hub

Buffer’s social networking hub provides an overview of all your social media accounts in one place. This allows you to monitor activity, track performance metrics, and manage posts across multiple platforms.

Configuration support

Buffer offers configuration support to help you set up your social media accounts and ensure that your posts are optimized for each platform. This can be especially helpful for businesses looking to establish a consistent brand voice across multiple social media channels.

Social media listening

Buffer’s social media listening tools allow you to monitor conversations about your brand or industry across social media. This can help you stay on top of trends, identify potential customer service issues, and engage with your audience in real time.

Campaign scheduling

Buffer’s scheduling tools allow you to plan and schedule your social media posts in advance. This can save you time and ensure that your content is posted at optimal times for your audience.

Help desk (phone, email, ticket, and chat)

Buffer’s customer support team is available to assist users via phone, email, ticket, and chat. This provides users with a range of options for getting help when they need it and ensures that issues are resolved quickly and efficiently.

Schedule social posts across networks

Buffer allows you to schedule and publish social media posts to multiple networks at once, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. This feature saves time and ensures that your content is distributed consistently across all of your social media accounts.

Create slots and add content

Buffer’s scheduling tools enable you to create time slots for social media posting and add content to these slots in advance. This feature lets you plan your social media content strategy in advance and ensure your content is posted at optimal times for your audience.

Calendar view

Buffer’s calendar view provides a visual overview of all your scheduled social media posts. This feature enables you to see at a glance the schedule and ensure that your content is distributed evenly across all your social media accounts.

Pablo for image creation

Pablo is a built-in image creation tool that allows you to create engaging social media graphics in minutes. With a library of pre-designed templates and easy-to-use editing tools, Pablo enables you to create custom images for your social media posts without needing to be a graphic design expert.

Instagram-specific features

Buffer comes with several features specifically designed for Instagram, including the ability to schedule Instagram posts and stories, direct publishing to Instagram for Business accounts, and the ability to track Instagram post analytics.

Team management

Buffer’s team management tools enable you to collaborate with team members and delegate tasks. This feature is handy for businesses looking to streamline their social media workflow and ensure that tasks are completed efficiently.

In-depth analytics and reports

Buffer provides detailed analytics and reporting tools that allow you to track the performance of your social media posts. This feature helps you identify trends, track engagement, and optimize your social media strategy for maximum impact.

Clean interface

Buffer’s clean and intuitive interface makes it easy to navigate and use the platform. This feature ensures that even novice users can quickly learn to use the platform and start managing their social media accounts like a pro.

Integrations

Buffer integrates with several third-party apps and services, including Canva, Zapier, and Google Analytics. This feature enables you to extend the functionality of the platform and customize it to meet your specific social media management needs.

Integration with other tools and platforms

Buffer Software offers a wide range of integrations with third-party tools and platforms, which can enhance its capabilities and streamline your social media management workflow. Here are some of the integrations offered by Buffer:

Canva

Canva is a popular graphic design platform that allows you to create custom designs for social media posts, websites, and more. When integrated with Buffer, you can easily create custom graphics for your social media posts in Canva and add them to your scheduled posts in Buffer. This integration streamlines the process of creating engaging graphics and ensures that your social media posts stand out from the crowd.

Dropbox

Dropbox is a cloud-based storage service that enables you to store and share files securely. When integrated with Buffer, you can easily upload and access images and files for your social media posts from your Dropbox account. This integration makes it easy to manage your social media assets and ensures that you always have the right files on hand when creating and scheduling your posts.

OneDrive

OneDrive is another cloud-based storage service similar to Dropbox. When integrated with Buffer, you can easily upload and share files with team members, ensuring that everyone has access to the assets they need for social media management.

GIPHY

GIPHY is a popular platform for finding and sharing animated GIFs. When integrated with Buffer, you can easily add fun and engaging GIFs to your social media posts, making them more eye-catching and shareable.

Unsplash

Unsplash is a platform for finding and sharing high-quality, royalty-free images. When integrated with Buffer, you can easily find and add images to your social media posts, ensuring that your posts are visually appealing and engaging.

Bitly

Bitly is a URL-shortening service that enables you to create short and trackable links. When integrated with Buffer, you can easily create and share short links for your social media posts, enabling you to track engagement and optimize your social media strategy.

OpenAI

OpenAI is an artificial intelligence platform that enables you to generate engaging and personalized social media content. When integrated with Buffer, you can use OpenAI to create custom content for your social media posts, ensuring that your posts are relevant, engaging, and on-brand.

Google Photos

Google Photos is a cloud-based photo storage service that enables you to store and share photos securely. When integrated with Buffer, you can easily access and add images to your social media posts, ensuring that your posts are visually appealing and engaging.

Google Drive

Google Drive is a cloud-based file storage service that enables you to store and share files securely. When integrated with Buffer, you can easily access and share files with team members, ensuring that everyone has access to the assets they need for social media management.

Make

Make is a graphic design tool that enables you to create custom graphics for social media posts and other marketing materials. When integrated with Buffer, you can easily create custom graphics for your social media posts and add them to your scheduled posts on Buffer.

CrowdRiff

CrowdRiff is a visual marketing platform that enables you to discover and curate user-generated content for your social media posts. When integrated with Buffer, you can easily find and add user-generated content to your social media posts, ensuring that your posts are relevant, engaging, and on-brand.

Quuu

Quuu is a content curation platform that enables you to find and share high-quality content with your social media audience. When integrated with Buffer, you can easily find and share content that is relevant to your audience and supports your social media strategy.

PicMonkey

PicMonkey is a graphic design and photo editing platform that enables you to create custom graphics and images for your social media posts. When integrated with Buffer, you can easily create custom graphics and images for your social media posts and add them to your scheduled posts.

Stencil

Stencil is another graphic design platform that enables you to create custom graphics and images for your social media posts. When integrated with Buffer, you can create custom graphics and images for your social media posts and add them to your posts. This integration provides you with a range of design options and ensures that your social media posts are visually appealing and engaging.

Top Buffer Software alternatives 

If you are in the market for a social media management tool, it can be difficult to determine which platform will best meet your needs. To help you make an informed decision, we have put together a comparison table of the top Buffer Software alternatives. From Sprout Social to Agorapulse and Zoho Social, we will explore the key features and pricing of each platform to help you find the right fit for your social media management needs.

Sprout Social

Sprout Social is a social media management platform that enables businesses to manage their social media presence across multiple platforms. In addition to scheduling and analytics, Sprout Social also includes social listening tools, CRM, and collaboration features. Pricing for Sprout Social ranges from $99 to $249 per month, billed annually.

Agorapulse

Agorapulse is another social media management platform that includes scheduling and analytics tools, as well as social listening, content management, and CRM features. Agorapulse also offers a user-friendly interface and affordable pricing, ranging from $79 to $399 per month, billed annually.

Zoho Social

Zoho Social is a social media management platform that offers scheduling and analytics tools, as well as social media listening, collaboration, and a content calendar feature. Zoho Social offers affordable pricing, ranging from $10 to $200 per month billed annually, making it an attractive option for small businesses and solopreneurs.

While each of these alternatives offers similar features to Buffer, they also have unique strengths and weaknesses. Ultimately, the best social media management platform for you will depend on your specific business goals and requirements. By comparing the features and pricing of each platform, you can make an informed decision about the right tool for you.

Conclusion

Buffer proves to be a highly efficient and reliable social media management platform. With its comprehensive suite of features for scheduling, analytics, and content curation, it offers businesses a streamlined solution for managing their social media presence. The intuitive interface and user-friendly dashboard make it accessible to users of all levels of expertise. Buffer’s robust analytics and reporting capabilities provide valuable insights for optimizing social media strategies. Additionally, its seamless integration with multiple social media platforms enhances efficiency and saves time. Overall, Buffer stands as a trusted and valuable tool for businesses seeking to maximize their social media impact.

Frequently Asked Questions

What is Buffer software used for?

Buffer is a social media management tool that enables you to schedule and publish social media posts, monitor social media activity, track performance metrics, and collaborate with team members. It is used by businesses and individuals to manage their social media presence and streamline their social media workflow.

Which social media platforms can be managed with Buffer?

Buffer can be used to manage several popular social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Which type of content can I schedule using Buffer?

With Buffer, you can schedule a variety of content types, including text, images, and videos. You can also schedule posts across multiple social media platforms simultaneously.

Can multiple people use Buffer at the same time?

Yes, Buffer offers team management tools that enable multiple team members to collaborate on social media management tasks. This feature is especially useful for businesses looking to streamline their social media workflow and ensure that tasks are completed efficiently.

Does Buffer provide analytics for social media posts?

Yes, Buffer provides in-depth analytics and reporting tools that allow you to track the performance of your social media posts. 

Does Buffer offer customer support?

Yes, Buffer offers customer support via phone, email, ticket, and chat. This provides users with a range of options for getting help when they need it and ensures that issues are resolved quickly and efficiently.