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What Makes Website Builders Great For Businesses?

Last Updated Oct 4, 2023

Written By Top10Ratings

A website builder, in simple words, is a comprehensive software tool that enables you to build a website quickly. It doesn’t require you to have any coding or website designing skills. Typically, this software consists of a drag-and-drop editor that lets you design web pages with ready-to-use layouts. 

Now website builders might sound a little basic. However, a good website builder can help you significantly save costs by delivering a professional-looking site that seamlessly integrates with multiple devices like mobile and tablets, along with social media platforms. 

Website builders are ideal for new business owners or those who want to expand their business online. It is an incredibly cost-effective alternative for small businesses until they have sufficient resources to create a more personalized web space. 

Why use a website builder?

Here’s how using a website builder could benefit your business.

No technical skills required – Website builders are designed to simplify the process of building a website for people with little or no programming knowledge. This software has a user-friendly interface that allows you to upload images, type text, and arrange elements with ease. All of this without having the need to write or edit even a single line of code.

No design skills required – For designing a website from scratch, one would at least require basic graphic designing skills. However, getting acquainted with graphic design can take a while. Thankfully, this shouldn’t worry you as website builders have professionally designed templates. The best part is that these templates can be customized according to your content style and preferences. 

Edit from anywhere – Currently, all website builders are based online, which means that all your work will be hosted and saved on the provider’s server and not on your machine. If you are away from work or home and have to make certain changes to the site immediately, then you can simply log into your account from another computer or device at any time. 

Applications and tools – You may assume that website builders might lack some essential applications and tools. However, that’s not the case. Website building companies have introduced some useful built-in features in the past few years that help augment the functionality of the website and make the user experience smoother. For example, if you intend to sell products on your website, then you can opt for an e-commerce variant to streamline online sales.

Ready in no time – A website builder helps prepare a website within minutes. You have pre-designed templates, ready-to-use applications, and pre-populated web pages at your disposal. All you need to do is add your own images and text and publish the content, and voila! your website will be live in a jiffy.

Easy maintenance – It is easy to maintain a website that is made using a website builder as the software keeps upgrading, thus introducing new elements that you can always use to make your online space better. On the other hand, if you want to make changes to a website created by a web designer or developer, you’ll have to call them and pay them an additional fee. 

Saves money – Creating a website with a website builder doesn’t require a lot of money. There are both free and paid plans to choose from. Ideally, you should pick a paid plan as it will have all the premium features that can help boost your company’s visibility online. Moreover, paid plans are quite affordable.Additionally, there are many website builders that offer free hosting services and free domain names that can help you save money in the long run. 

Web designers or web developers?

The first point to keep in mind is that hiring a web designer or a web developer can turn into a costly affair. We know you are wondering why, so let’s understand the key differences between the two. 

A web designer is more like a graphic designer acquainted with basic programming skills. Their main goal is to make your site look good. It might sound skin-deep, however, designers can amplify visitor engagement on your website, by giving every element on the page a more personalized feel. They are also aware of how users interact on a webpage, so their work is more likely to provide traction to your business.

Web developers, on the other hand, focus on the website’s technical and functional aspects like developing applications. In a nutshell, they can help you create elements on a webpage that a visitor might enjoy using. 

Website builder vs. website designer vs. website developer – What works?

Whether a business owner hires one or all three is based on what results are expected from the site and the budget. Professional expertise like this can cost thousands of dollars, not to mention that it can take weeks to brainstorm and create the site. Startups or small businesses might find it difficult to invest so much time and money. Also, the look of the site is entirely dependent on the professional’s abilities. If they have limited skills, the site could end up looking mediocre or worse shoddy. 

Here’s where a website builder can come to the rescue. It is easy to use since anyone with basic computer skills can operate it. In other words, you don’t need a professional; you can do it all by yourself at a much lesser cost and faster pace. 

What features should you look for while buying a website builder plan?

To ensure that you spend your money right, look for the following essential features in a website builder plan.
Quality of design templates and themes
Pre-formatted webpage layouts
Customization options 
Ease of use
E-commerce solutions 
Picture galleries and editing
Blogging tools
Form builder
Sharing functionality for social media platforms
Website analytics and reports
Custom domain name
Domain email hosting

If you are confused where to start from, then check out these top website builders. offers a smart and easy-to-use website builder with reasonably priced plans.

The world’s largest platform for creating domain names and websites, GoDaddy has more than 300 themes and templates.

Squarespace is an affordable website builder that comes with impressive template designs.
Whether you want to create a personal blog, website, or an ecommerce store, is a website builder you can rely on. 

This website builder provider offers excellent support to make user experience hassle-free and efficient.

With over 200 years of combined industry experience, our Editorial Team at Top10Ratings is a diverse group of expert reviewers, product analysts, and content experts. They come from backgrounds in renowned product testing labs, acclaimed review platforms, and leading market research firms. Together, they ensure that every review, ranking, and insight offered on Top10Ratings is comprehensive, expert-driven, and trustworthy. Their dedication to authenticity and clarity guarantees that our readers always receive reliable and actionable advice.

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