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Wix Website Builder Review 2023

8.5 good ratings
Updated On 21 February, 2023

Wix is a popular website builder that allows individuals and businesses to create professional-looking websites without any coding experience. It was founded in 2006 and has since grown to become one of the most well-known best website builders in the world, with over 200 million users in 190 countries around the world.

Wix provides users with a drag-and-drop editor, a wide range of templates, and a variety of features that enable users to create a website in just a few hours. In this review, we will be discussing the pros and cons of Wix, as well as its plans and pricing, templates, and customer support.

Check out our other post on wordpress review to find out about the wordpress pros, cons, features & ease of use.


  • User-friendly interface
  • Drag-and-drop editor
  • Wide range of templates
  • Rich selection of features


  • Limited design flexibility
  • Slow load times
  • High pricing
  • Ads on free plan

Performance at Glance


Wix Star Rating

Our Verdict (1 Sentence)

Ease of Use

Wix is highly user-friendly and straightforward to navigate.

Value for Money

Wix offers a reasonable price for its services.

Design Flexibility

There may be some limitations in terms of customizing the appearance of your website with Wix.

Customer Score

Customers are generally satisfied with their experience using Wix.

Help & Support

Wix provides adequate resources and assistance for its users.

Overall Rating

Wix is a solid choice for building a website.

TrustPilot Ratings

Wix has a good reputation and high customer satisfaction ratings on TrustPilot.

Wix Templates

Wix offers over 800 templates, making it easy for users to find a design that matches their business or personal style. The templates are organized into categories such as Business, Online Store, Photography, and Personal, and are fully customizable using the drag-and-drop editor.

The templates are well-designed, modern, and responsive, meaning that they look great on all devices, including desktops, tablets, and smartphones. They also come with pre-built sections such as About Us, Services, Contact, and Testimonials, making it easy to create a website quickly and efficiently.

However, some users may feel limited in their ability to customize the design to their liking. While the drag-and-drop editor is easy to use, there may be some restrictions in terms of design flexibility, such as the inability to adjust the spacing between elements or change the font size for specific text blocks.

Overall, Wix’s templates are a great starting point for users who want to create a professional-looking website quickly and without any coding knowledge. However, users who require more design flexibility may want to consider other website builders that offer more customization options.

Benefits and Limitations of Wix According to Website Type

Website type



Ecommerce website

Impressive eCommerce features catering to novices and experts alike

Migration isn't allowed on the platform

Portfolio site

The platform is highly adaptable and offers tools specially designed for artists

Modifying a template after commencing editing deletes all content

Business Website

Boasting sturdy business capabilities and user-friendly editors for beginners and intermediates

Additional apps come at an extra cost

Blog Website

Superb marketing and SEO tools enabling website launch in an hour

Mostly reliant on third-party tools, rendering Wix more costly for blogging compared to other options

Wix for Ecommerce Site

Wix provides an all-in-one platform for building e-commerce sites without any coding experience. It offers over 500 customizable templates and a drag-and-drop editor that makes it easy to create and design an online store.

Wix also provides various e-commerce features such as:

  • Payment and shipping options
  • Product galleries
  • Customizable product pages

Moreover, Wix allows users to connect with social media, optimize their site for SEO, and track sales and customer data using built-in analytics tools. Wix’s e-commerce plans offer several pricing tiers to suit the user’s business needs and budget, starting at $23 per month.

Wix for Portfolio Site

Wix offers a range of templates that are specifically designed for portfolio websites. These templates provide users with a visually appealing platform to showcase their work, skills, and achievements, making it ideal for visual artists and designers.

With Wix’s drag-and-drop editor, users can easily customize their portfolio pages and create engaging galleries, video backgrounds, and slideshows to enhance their visual content.

Wix also allows for seamless integration of social media, contact forms, and other features, making it easy for users to connect with their audience.

However, it is worth noting that Wix’s focus on visual design may not be as helpful for writers, musicians or other artists. Additionally, some users may find the platform limiting in terms of customizability, as certain features may be restricted based on the chosen template.

Wix for Business Websites

Wix provides a user-friendly interface to create a professional-looking website for businesses without any coding knowledge. Wix offers over 800 customizable templates and a drag-and-drop editor to create business websites quickly and efficiently.

It also provides various business features such as:

  • Contact forms
  • Appointment booking systems
  • Event calendars

Additionally, Wix allows users to optimize their site for SEO, connect with social media, and track performance through built-in analytics. Wix’s business plans start at $23 per month, offering a range of features that cater to small to medium-sized businesses.

Wix for Blogging Websites

Wix offers a platform for creating beautiful and customizable blog sites. It provides various blog features such as:

  • Customizable post layouts
  • Social sharing buttons
  • Comment sections
  • Categories

Wix also allows users to connect with social media, integrate an email newsletter, and optimize their site for SEO to drive more traffic. Wix’s blog plans start at $16 per month, offering a comprehensive set of features to engage with the audience and create engaging content.

Wix App Store

The Wix app store offers users a range of add-ons and third-party applications to enhance their website’s functionality and performance. It features over 250 apps, including e-commerce tools, marketing apps, and social media integrations. The apps are organized into categories such as Sales & Conversion, Social Media, Site Tools, and Design, making it easy for users to find the app they need.

Users can browse and install the apps directly from their Wix dashboard, with most apps offering a free trial or a free plan. Some of the popular apps in the Wix app store include:

Google Analytics:

Google Analytics is a powerful tool that provides website owners with detailed insights into website traffic, user behavior, and other metrics. With the Google Analytics app, users can integrate their website with Google Analytics and view their website’s performance metrics directly from their Wix dashboard.


Shippo is a shipping and tracking app that enables e-commerce websites to streamline their shipping and fulfillment process. With Shippo, users can create shipping labels, print packing slips, and track shipments directly from their Wix dashboard.

Instagram Feed:

The Instagram Feed app allows users to display their Instagram feed directly on their website. This can be an effective way to engage with visitors and increase social media followers.

Wix Events:

The Wix Events app allows users to create and manage events, including ticket sales, registration forms, and calendar integrations. It is a great tool for businesses and organizations that need to promote and manage events.

In addition to these popular apps, the Wix app store offers a range of other applications that can help users to optimize their website’s performance and functionality. These apps are created by third-party developers, and Wix tests and approves each app before making it available in the app store.

The Wix app store is a valuable resource for users who want to enhance their website’s capabilities and features. With its range of third-party apps and add-ons, users can customize their website to their needs and optimize its performance with ease. Whether it’s e-commerce, social media integration, or event management, the Wix app store has something for every user.

Wix Customer Service /Support

Wix offers customer service and support to its users through various channels, including a comprehensive help center, email support, phone support, and a forum. The help center provides users with access to articles, tutorials, and FAQs, while email support and phone support offer personalized assistance to users.

The forum also provides users with a platform to connect and engage with other Wix users. Wix’s customer service and support options are designed to ensure that users can get the help they need to create and manage their website efficiently.

Wix Customer Service/Support Options:

  • Comprehensive help center with articles, tutorials, and FAQs
  • Email support for personalized assistance
  • Phone support for personalized assistance
  • Forum to connect and engage with other Wix users
  • Social media channels for support and updates
  • Video tutorials and webinars for learning and troubleshooting.

Wix Compatibility with SEO

Wix offers a variety of SEO tools and features to help users optimize their website for search engines. These include customizable URLs, meta tags, alt tags, and header tags, as well as a built-in SEO Wiz tool that provides personalized recommendations for improving website rankings.

Wix also offers a mobile optimization feature, which is crucial for SEO as mobile-first indexing has become a major ranking factor for search engines. Additionally, Wix provides a sitemap for easy crawling and indexing by search engines.

While some users have reported slower load times for Wix sites, this can be mitigated by optimizing images and using the built-in Wix SEO tools. Overall, Wix offers a solid set of SEO features that can help users improve their website’s search engine rankings and drive more traffic to their site.

Wix SEO Features Checklist:


Present/Not Present

Meta Tags


Custom URLs




Image Alt Tag


Mobile Friendly




Social media integration




SSL Encryption


301 Redirection


Sitemap and Robots File


Canonical Tags


Structured data



99.9% (It may vary depending upon the size, complexity & traffic website receives)

Top Wix Website Builder Alternatives

Wix is a popular website builder, but there are several alternatives available that offer similar features and capabilities. Here are some of the top alternatives to Wix:


Squarespace offers a user-friendly platform for building visually stunning websites. It provides a wide range of templates and a drag-and-drop editor, making it easy to create professional-looking sites. Squarespace also offers e-commerce capabilities, analytics, and built-in SEO tools.


Weebly is a beginner-friendly website builder that offers a drag-and-drop editor, pre-designed templates, and various features, including e-commerce, blogging, and social media integration. It also provides SEO tools, email marketing, and analytics to track website performance.


GoDaddy offers a website builder that enables users to create a website quickly and easily. It offers a range of templates and a drag-and-drop editor, and users can add e-commerce, social media integration, and other features. GoDaddy also offers hosting and domain registration services.


Webnode is a user-friendly website builder that offers a drag-and-drop editor, a wide range of templates, and various features, including e-commerce and blogging. It also provides SEO tools and analytics to track website performance.


Site123 is a beginner-friendly website builder that offers pre-designed templates, a drag-and-drop editor, and a range of features, including e-commerce, social media integration, and SEO tools. It also provides hosting and a custom domain name.

Overall, these alternatives to Wix offer similar features and capabilities, making it easy for users to create a professional-looking website quickly and efficiently. It’s essential to compare these alternatives and choose the one that best fits your needs and budget.


The Wix website builder continues to be a top choice for individuals and businesses looking to create a website with ease. Its user-friendly interface, extensive design options, and versatile features make it a standout option in the website building market. The platform’s marketing and e-commerce tools, and mobile optimization options ensure that users have all the necessary tools to create a professional-looking and functional website. 

While some may find the pricing structure to be a bit steep, the numerous benefits offered by Wix make it a worthwhile investment for those looking to establish a strong online presence. Overall, Wix remains a reliable and comprehensive website builder that is worth considering for anyone looking to create a stunning and efficient website.

Frequently Asked Questions

Is Wix free?

Yes, Wix offers a free plan that allows users to create a website with limited features and Wix branding. However, users can upgrade to a premium plan to access more features, remove Wix branding, and use a custom domain name.

Can I use my own domain name with Wix?

Yes, with a premium plan, you can connect your own domain to your Wix website.

Does Wix offer eCommerce capabilities?

Yes, Wix offers eCommerce features and integrations, allowing you to sell products and services directly from your website.

Can I create a multilingual website with Wix?

Yes, Wix allows you to create a multilingual website with language options and translations.

Is it easy to use Wix, even if I don’t have any web design experience?

Yes, Wix is designed to be user-friendly and intuitive, with drag-and-drop tools and pre-designed templates to help you create a professional-looking website.

Does Wix provide customer support?

Yes, Wix provides customer support through various channels including email, phone, and live chat, as well as a comprehensive help center with tutorials and articles.

About the writer

Alekh Shah

Alekh Shah

VIP Contributor, US | Growth Marketing

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With over a decade of experience in the digital marketing landscape, Alekh has driven exponential growth for global Fortune 500 brands. He has led dynamic, results-oriented teams to acquire customers across digital channels. He develops strategies that deliver tangible business results. His expertise spans digital marketing, branding, organic growth, partnerships, and campaign management. He stays ahead of emerging marketing trends and technologies.

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