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Shopify Website Builder Review 2023

8.6 good ratings
Updated On 6 March, 2023

As the world of e-commerce continues to grow, the demand for a reliable and user-friendly platform to host online stores is also on the rise. Shopify, founded in 2006, has been a leading player in the e-commerce platform industry, offering businesses and individuals the tools they need to build, manage, and grow their online stores. 

Here, we will explore Shopify, looking at the latest updates, features, and functionalities of the platform. Whether you are a seasoned Shopify user or considering using the platform for the first time, this review will provide valuable insights into the Shopify pros and cons and help you make an informed decision for your e-commerce business.


Shopify is an e-commerce platform that provides individuals and businesses with the ability to create and manage their own online stores. It is a comprehensive platform that enables users to design and customize their online store, manage inventory, process payments, and market their products. Shopify is a cloud-based platform, which means that users can access their store from anywhere with an internet connection. Shopify has a user-friendly interface and offers a range of customizable templates and themes that allow users to create a unique and personalized online store. It is a popular platform for e-commerce businesses of all sizes and industries, with over 1.7 million active users in more than 175 countries. Overall, Shopify is a powerful and flexible e-commerce solution that provides a range of tools and features to help businesses succeed online.

Read our other in-depth wix review post to know about how wix is different from shopify.



  • Easy To Use
  • Mobile Responsive
  • Comprehensive Features
  • Third-Party Integrations
  • Security And Reliability



  • Cost
  • Limited Control Over Design
  • Limited Customization Options
  • Platform Dependency
  • App Limitations



Performance at Glance

Are you considering using Shopify’s website builder for your e-commerce business? It’s important to have a clear understanding of the platform’s performance and capabilities before making a decision. Whether you’re a new Shopify user or a seasoned pro, this table will provide valuable insights into the platform’s performance and help you make an informed decision for your online store.


Shopify Performance Rating

Our Verdict


Shopify offers excellent value for businesses looking to create and manage an online store.


Shopify offers top-notch features and tools to help businesses create and manage their online stores.


While the pricing for Shopify's website builder can be a bit steep for some businesses, the platform's many features and benefits make it a worthwhile investment for many.


It offers excellent customer support and resources to help users with any issues or questions they may have.

Trustpilot Rating

Shopify's Trustpilot rating reflects its status as a top-tier e-commerce platform, with overwhelmingly positive reviews from users.

Features of Shopify Website Builder

Shopify website builder offers a range of features that make it easy for anyone to create a professional-looking online store quickly. Here are some of the most important features of the Shopify website builder:


Shopify Website Builder

Responsive Design


Payment and shipping options


Product management


Marketing and SEO tools


Analytics and reporting


Mobile responsiveness


App integrations


Short and Filter Option


  • User-Friendly Interface

Shopify’s website builder has an intuitive interface that makes it easy for users to create a website without any prior experience in web development.

  • Customizable Templates

Shopify offers a wide range of customizable templates that users can choose from to create their online stores. These templates are designed to be responsive and look great on any device.

  • Mobile Responsiveness

With more than half of internet traffic coming from mobile devices, it’s important for the best website building platform to be mobile-responsive. Shopify’s templates are designed to be mobile-friendly and look great on any device.

  • Product Management

Shopify makes it easy for users to manage their products by allowing them to create product pages, add product descriptions, images, and prices, and manage their inventory.

  • Payment Integration

Shopify integrates with a variety of payment gateways, making it easy for users to accept payments from customers.

  • Shipping Integration

Shopify also integrates with a variety of shipping carriers, making it easy for users to manage shipping and tracking information.

  • App Store

Shopify’s app store offers a variety of apps that users can install to add additional functionality to their online stores. These apps can help with things like social media integration, email marketing, and analytics.

  • SEO Optimization

Shopify is designed to be SEO-friendly, making it easy for users to optimize their online stores for search engines.

  • Website Design and Customization

Shopify offers a range of customizable themes that allow users to create a unique look and feel for their online store. Users can also customize their store’s layout, color scheme, and fonts to reflect their brand’s identity. Additionally, Shopify allows users to add their own logo, images, and videos to their online store.

  • Product Management

Shopify makes it easy for users to manage their product inventory, including adding and removing products, setting prices and discounts, and organizing products into categories. It also enables users to manage their product variants, such as size and color, and track their inventory levels.

  • Payment Processing

Shopify offers a range of payment options, including credit card processing, PayPal, and other popular payment gateways. It also allows users to accept payments in multiple currencies, making it easy to sell products internationally.

  • Shipping and Fulfillment

Shopify allows users to manage their shipping rates, print shipping labels, and track their shipments. It also integrates with popular shipping carriers, such as UPS, FedEx, and USPS. In addition, Shopify enables users to manage their order fulfillment process, including sending email notifications to customers and tracking the status of orders.

  • Marketing and SEO

Shopify provides a range of marketing and SEO tools to help users drive traffic to their online store. It enables users to create and manage email marketing campaigns, social media advertising, and other types of online advertising. Shopify also includes built-in SEO features, such as customizable meta tags, URL structure, and image optimization, to help improve the store’s search engine rankings.

  • Analytics and Reporting

Shopify provides detailed analytics and reporting tools that allow users to track their store’s performance. Users can view data on their website traffic, sales, and customer behavior, as well as monitor their inventory levels and track their shipping and fulfillment processes.

  • Customer Management

Shopify enables users to manage their customer data, including contact information, order history, and payment information. It also provides tools for managing customer accounts, creating customer groups, and tracking customer interactions.

  • App Integrations

Shopify integrates with a range of third-party apps, including accounting, shipping, and marketing apps, to provide users with additional functionality and customization options.

Shopify provides a comprehensive set of features that enable users to build and manage their online stores effectively. By utilizing these features, users can create a professional-looking online store that is optimized for sales and customer satisfaction.

Top Shopify Website Builder Alternatives 

Shopify, BigCommerce, and WooCommerce are three popular eCommerce platforms that allow businesses to create and manage their online stores. Each platform has its strengths and weaknesses, and the choice between them ultimately depends on the specific needs and requirements of the business.

Here is a comparison of Shopify, BigCommerce, and WooCommerce:






Ease of Use

Customer Score


Sales Features

Customer Support

Website Features

Overall Score

  • Ease of Use

Shopify is known for its user-friendly interface and easy-to-use platform, making it a popular choice for beginners. BigCommerce also has a user-friendly interface, but it has more advanced features that can make it a bit more complicated to use. WooCommerce, on the other hand, is a WordPress plugin, which means it requires some technical know-how to set up and manage.

  • Pricing

Shopify offers a range of pricing plans, starting from $29 per month for the basic plan and going up to $299 per month for the advanced plan. BigCommerce also offers a range of pricing plans, starting from $29.95 per month for the standard plan and going up to $299.95 per month for the enterprise plan. WooCommerce is free to use, but users will need to pay for web hosting, domain name, and other add-ons.

  • Features

All three platforms offer a range of features, including a drag-and-drop website builder, product management, payment processing, and shipping integration. However, Shopify and BigCommerce have more advanced features, such as inventory management, abandoned cart recovery, and multichannel selling. WooCommerce also offers a wide range of features through various plugins, but it may require more technical expertise to set up and manage.

  • Customization

Shopify and BigCommerce offer a wide range of customization options, including themes and templates that can be easily customized. WooCommerce is also highly customizable, but it requires more technical expertise and may not be as user-friendly as the other two platforms.

  • Support

Shopify and BigCommerce offer 24/7 customer support through phone, email, and live chat. WooCommerce support is primarily community-based, although there are paid support options available.

Overall, Shopify is a great choice for small and medium-sized businesses that are looking for an easy-to-use, all-in-one platform with a wide range of features. BigCommerce is a better choice for larger businesses that need more advanced features and customization options. WooCommerce is a good choice for businesses that already have a WordPress website.

Who Can Use Shopify Website Builder?

Shopify website builder is a versatile platform that can be used by a wide range of individuals and businesses to create and manage their online stores. Here are some examples of who can use Shopify website builder:

  • Small Business Owners

Small business owners who want to sell their products online can use Shopify to create an online store. Shopify offers an easy-to-use platform that allows business owners to manage their online stores without needing any technical expertise.

  • Entrepreneurs

Entrepreneurs who want to start an online business can use Shopify to build their online store. Shopify offers a range of features, such as payment processing and inventory management, that can help entrepreneurs manage their online businesses.

  • Freelancers

Freelancers who offer web design and development services can use Shopify to build online stores for their clients. Shopify offers a range of customization options and integrations that can help freelancers create customized online stores for their clients.

  • Non-Profits

Non-profit organizations that want to sell products or merchandise online can use Shopify to create an online store. Shopify offers a range of features, such as donation processing and discount codes, that can help nonprofits manage their online store.

  • Existing Businesses

Existing businesses that want to expand their reach by selling products online can use Shopify to create an online store. Shopify offers a range of integrations with popular platforms such as Facebook, Instagram, and Amazon that can help businesses expand their reach.

In short, Shopify website builder is an excellent platform for anyone who wants to sell products or services online, regardless of their technical expertise or the size of their business.

How Good Are Shopify’s Themes For SEO?

Shopify themes are generally optimized for SEO, which means that they are designed to be search engine friendly and to help online stores rank higher in search engine results pages. Here are some factors that make Shopify themes good for SEO:

  • Mobile Responsiveness

All Shopify themes are mobile-responsive, which means that they are optimized for viewing on mobile devices. This is important because mobile responsiveness is now a ranking factor for search engines.

  • Clean Code 

Shopify themes are built with clean, optimized code, which means that they load quickly and are easy for search engines to crawl and index.

  • Structured Data 

Shopify themes include structured data markup, which helps search engines understand the content of your online store and display relevant information in search results, such as product prices, ratings, and availability.

  • Customizable Meta-Data 

Shopify allows users to customize meta titles and descriptions for their online store and individual pages, which can help improve click-through rates and overall search engine rankings.

  • Schema Markup 

Shopify themes include schema markup, which is a type of structured data that provides additional context to search engines, such as product descriptions and pricing.

It’s worth noting that while Shopify themes are optimized for SEO, there are additional steps that users can take to further improve their store’s search engine rankings, such as optimizing product descriptions, creating high-quality content, and building backlinks. Ultimately, the success of an online store’s SEO strategy depends on a combination of factors, including the quality of the products, the competitiveness of the market, and the effectiveness of the marketing and promotional efforts.

How Powerful Are Shopify Sales Tools And Features?

Shopify offers a wide range of powerful sales tools and features that can help businesses increase sales and grow their online store. Here are some examples of Shopify’s sales tools and features:

  • Abandoned Cart Recovery 

Shopify’s abandoned cart recovery feature allows businesses to send targeted emails to customers who have added items to their cart but have not completed the purchase. This can help businesses recover lost sales and increase revenue.

  • Discount Codes 

Shopify’s discount code feature allows businesses to offer discounts and promotions to customers, which can help increase sales and encourage repeat purchases.

  • Upsell And Cross-Sell

Shopify’s upsell and cross-sell features allow businesses to suggest related products or add-ons to customers during the checkout process, which can help increase average order value and revenue.

  • Product Reviews

Shopify’s product reviews feature allows customers to leave reviews and ratings for products, which can help increase trust and credibility and encourage new customers to make a purchase.

  • Multi-Channel Selling 

Shopify’s multi-channel selling feature allows businesses to sell their products on a variety of platforms, including social media, marketplaces, and other online stores. This can help businesses reach a wider audience and increase sales.

  • Inventory Management

Shopify’s inventory management feature allows businesses to track inventory levels, set alerts for low stock, and manage product variants and options. This can help businesses avoid stockouts and optimize their inventory levels.

Overall, Shopify’s sales tools and features are designed to help businesses increase sales and grow their online store. By using these tools effectively, businesses can improve their customer experience, increase revenue, and build a successful online business.


Overall, Shopify is a powerful and versatile e-commerce platform that is ideal for businesses of all sizes and industries. With its easy-to-use website builder, robust sales tools and features, and extensive app store, Shopify provides everything businesses need to create, manage, and grow their online store.

Shopify’s themes are designed to be mobile-responsive and SEO-friendly, and the platform offers a range of features to help businesses optimize their online store for search engines. In addition, Shopify’s multi-channel selling feature allows businesses to sell their products on a variety of platforms, including social media, marketplaces, and other online stores, which can help increase sales and reach a wider audience.

Although Shopify does have some limitations, such as limited design customization options and transaction fees for using third-party payment gateways, the benefits of using Shopify for e-commerce far outweigh any potential drawbacks.

Overall, Shopify is an excellent choice for businesses looking to build an online store, and its features and capabilities make it a top contender among e-commerce platforms.

Frequently Asked Questions 

What Is The Difference Between Shopify And Etsy?

Shopify and Etsy are popular e-commerce platforms for selling products online, but with some key differences. Shopify allows businesses to create a custom online store with sales tools and features, while Etsy is a marketplace for individual sellers to list and sell handmade or unique items to a specific audience. Shopify is suitable for businesses looking to reach a wider audience, while Etsy is more suitable for individual sellers looking for a platform to connect with customers.

How Much Does Shopify Take Per Sale?

Shopify charges a transaction fee on each sale made through its platform unless you use Shopify Payments as your payment gateway. The transaction fee varies depending on the plan you are on:

  • Basic Shopify:

2.9% + 30¢ per transaction

  • Shopify:

2.6% + 30¢ per transaction

  • Advanced Shopify:

2.4% + 30¢ per transaction

If you use Shopify Payments, which is available in select countries, you can avoid transaction fees and only pay the credit card processing fees, which vary by country.

Is Shopify Good For Beginners?

Yes, Shopify is a great platform for beginners who want to start an online store. Shopify’s website builder is user-friendly and easy to navigate, making it simple for beginners to create a professional-looking online store without needing any coding or web design experience. Shopify also provides plenty of resources and support to help beginners get started, including tutorials, guides, and a dedicated customer support team.

Overall, Shopify is an excellent choice for beginners who are looking to start an online store, as it provides all the necessary tools and resources to get started and grow their business.

How Much Does Shopify Cost Per Month?

Shopify offers several pricing plans with different features and pricing options. Here are the current pricing plans for Shopify:

  • Basic Shopify:


  • Shopify:


  • Advanced Shopify:


Each plan includes different features, such as the number of staff accounts, transaction fees, and access to advanced reporting tools. In addition to the monthly plan fees, there may be additional costs for third-party apps or services, as well as credit card processing fees for each transaction made on your online store.

Will I Make Money On Shopify?

There is no guarantee that you will make money on Shopify or any other e-commerce platform. Your success depends on various factors such as the demand for your products, the quality of your products, your pricing strategy, and your marketing efforts. While Shopify provides a user-friendly platform and sales tools to help you sell your products online, it is up to you to create high-quality products that meet the needs of your target audience and to invest time and resources into marketing your products effectively. Ultimately, your success on Shopify depends on your ability to create and market products that people want to buy.


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With over 200 years of combined industry experience, our Editorial Team at Top10Ratings is a diverse group of expert reviewers, product analysts, and content experts. They come from backgrounds in renowned product testing labs, acclaimed review platforms, and leading market research firms. Together, they ensure that every review, ranking, and insight offered on Top10Ratings is comprehensive, expert-driven, and trustworthy. Their dedication to authenticity and clarity guarantees that our readers always receive reliable and actionable advice.

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