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7 Steps to Prepare Your Site for Cyber Monday
If you have a business website, you must know some tips to boost it up for Cyber Monday. Excellent sales during Cyber Monday can fetch you a decent amount of profits. You should take some essential steps to get your site ready for this sale so that you don’t miss out on an opportunity to make a profit.
In the past, it was mostly the technology and electronics businesses that took part in Cyber Monday sales. However, recently, multiple organizations have started putting out deals and offers for this occasion.
Here are some effective steps that will help you prepare your site for Cyber Monday:
Hourly product showcases
Consider your site to be a brand. You should put in some effort to ensure that audiences return to your website again and again. Showcasing the products on an hourly basis can be quite helpful. Viewers will visit your website each hour to look for diverse products related to electronics, fashion accessories, cosmetics, and more.
You should avoid just announcing the sales. Always try to highlight the best deals that the buyers can get from your company. During Cyber Monday, buyers have a lot of choices, and thus, highlighting your best deals can help you gain an edge over your competitors.
Offer a one-day deal
One-day deals always help websites boost their sales figures. Try not to give direct discounts on products, but offer a decent discount on the delivery charges. In this way, your business may get a competitive edge. Many customers might tilt towards purchasing from an organization if they find a 15 to 20% discount on the handling charges. You can also offer 50% off on the products as well as shipping charges. As this offer is only provided for one day, you might not incur a loss, and your site will experience hefty sales too.
Promote exclusivity with offers
You can both boost your site along with your email list during the Cyber Monday sales. Try sending a newsletter offer via emails. You can also give your email subscribers an early chance to grab items. In this way, people may sign up for your newsletter. Always promote exclusive deals on your site. These offers encourage buyers to subscribe to your email service and thus be loyal to you.
Put countdowns on sale items
Placing a countdown counter can help build a sense of urgency among buyers. Thus, it will encourage them to purchase different commodities from your site. Moreover, they will also take lesser time to come to a decision. You can provide similar deals next to each other so that buyers can have a quick glance rather than exploring other options in detail.
Take care of abandoned carts
Abandoned carts can be dangerous for your business. Such carts can make a significant difference between profit and loss. You can handle the abandoned sales by offering an added discount to your customers. In most of the cases, you can send fun emails which remind the customers of the items left in the cart.
Look at the offerings of your competitors
Your website is not the only e-commerce site on the market. You should have a thorough look at the types of deals that your competitors are giving. Do not put out all of your offers at once. Wait and see the strategies adopted by your competitors. By such comparisons, you can substantially enhance your sales figures. SEO management and mobilization can help your site extend its reach, thus leading to new customers.
Update your blog regularly
Blog updates are a vital part of SEO. It can help you attract potential buyers to your site. Choose blogs which promote the distinct advantages of using your site and the kind of conveniences that you can offer to your customers.
So, these are some effective steps you can take to get your site ready for Cyber Monday sales.
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