Advertiser Disclosure - We may receive compensation from the featured companies, and this can/will affect the order in which the products appear on the site. This helps us keep the information free to use.
Sign up to receive the latest offers !!
You'll be the first to know when we publish new reviews and insights, and receive exclusive access to discount offers and vouchers for SAAS subscriptions

Our exclusive discount offers and vouchers on SAAS subscriptions are subject to availability and may be subject to change or expire without notice Online Dating

9.5 excellent ratings
Updated On 25 October, 2023

One of the oldest online dating platforms, was started in 1995. Today, it is one of the largest dating sites with embers from over 24 countries. Additionally, it is available in about 15 languages. With this dating service, members can find potential partners for friendship, companionship, romance, and more. Its most distinctive feature is its proprietary algorithm that analyzes the behavioral patterns of a user to find the most compatible matches for them.


  • Smart behavioral algorithm
  • Boost for high profile visibility
  • Live events to meet connections


  • Limited features for free members
  • Communication tools only for paid members
  • Limited customer support

Key features

  • Smart algorithm for finding matches
  • Hosts live events
  • Boost feature for more matches
  • Chatbot tool for new users
  • MatchPhone for secure phone conversations


  • One of the very first online dating platforms, has nearly 21.5 million users. So, the probability of finding a partner is quite high. It has been observed that nearly 40% of members have stayed in a relationship formed on this platform for more than a couple of months. This is mostly because the site has more members looking for serious relationships rather than casual dates.
  • The site uses a behavior-learning algorithm to detect the preferences of members based on how they use the website, like potential matches, and interact with their connections. Based on these behavioral traits, this dating service shows the most suitable matches.
  • The dating platform has a number of features that make it easier to meet dates in the real world. Members can mingle and interact at live events organized by or meet members in close proximity who they connect with through the Missed Connections feature.

How to register for

There are no charges applicable while signing up for this dating platform. The signup process involves a series of questions to get to know a user and their preferences. This information helps the algorithm give close-to-accurate results. It also helps avoid irrelevant search results.

Users need to enter their date of birth, email address, and zip code. After this, they need to specify the kind of relationship they are seeking. Additional details like marital status, height, smoking preferences, level of education, ethnicity, and religious preferences also need to be entered. Then, the detailed questionnaire begins.

The questionnaire is divided into three categories—About Me, About My Match, and In My Own Words. These sections have no word limit. The more detailed they are, the better are the chances of finding suitable matches. It takes about 20-30 minutes to complete the registration process. Users can skip sections, save their progress, and come back later to complete the questionnaire.

How does the matchmaking work?

With, users can browse through profiles on their own or let the dating platform do all the work. The search function is well-designed and allows members to look for potential matches based on various criteria. Here are the different ways in which one can search for matches:

  • Look for matches with specific tags like baseball, classical music, and so on
  • Use reverse search to check out who is looking at their profile
  • Receive daily mutual matches based on shared interests
  • Use location-based search


The Daily Matches feature is an efficient matchmaking tool wherein users receive five suitable matches every day based on their preferences. It is necessary for users to rate their Daily Matches every day to receive new matches the next day.

Users can also add a compatibility questionnaire with up to 20 questions to their profile for potential matches to answer. Additionally, there are games that members can play to interact with other singles on the platform. features

Communication options – Users can choose to wink, send an instant message (IM), or email their matches. They will also receive a notification once an email sent has been read by a match. Note that only the wink feature is available for users with free memberships. Other communication tools are like IMs and emails are limited to paid members.

VIP emails – Paid members can send VIP emails once per week. These emails are highlighted in the other person’s inbox.

What’s New: The What’s New feature is similar to a newsfeed that lists all the latest activities of a user’s account like call requests, emails, likes, and winks.

Missed Connections – It is another interesting tool where users’ geolocation data is used to pair members who have opted for this feature and match each other’s dating criteria. Users receive a notification after which they can select whether they want to connect with their match or not.

Lara Chat Box – Recently, a new feature called Lara Chat Box was introduced. Lara is a friendly chatbot that provides assistance to new members and helps them navigate the site.

Mobile app – A mobile app is available for those who want to stay connected with their matches while on the go. Users can browse through profiles, send messages, and reply to emails using the app.

First impressions – This paid feature ensures that a user’s profile is seen first by new members.

What is Match Boost?

Also known as Top Spot, the Boost feature adds a user’s profile to the top six results of potential matches for 60 minutes. To get a boost, users have to purchase a Top Spot session. A user can purchase Top Spot for an unlimited number of times.

What does a “Yes” rating on mean?

Users are required to rate their Daily Matches. If a user is interested in a profile, they have to click a check mark button, which indicates a “Yes.” The dating platform will send messages from the user to all the members who have received a Yes rating.

How safe is

To ensure the safety of its members, has a comprehensive section of online dating do’s and don’ts. It has video tutorials and tips on how to stay safe, spot suspicious behavior, and protect finances while dating online. The section also includes helpful tips on safety while meeting people in-person.

MatchPhone is another safety feature providing by this dating service wherein users can make calls and speak to their matches without revealing their phone numbers. Moreover, the dating platform implements NCSA standards of “Stop. Think. Connect.™” that works towards helping people stay safe online.

Customer support and help offers customer support through an online contact form. The Customer Care representatives respond to queries sent via these contact forms within 48 hours. Chat support is also available between 8AM-5PM CST from Monday to Friday. In addition, the platform has a comprehensive help center that has answers to some of the most frequently asked questions.

Is worth it?

With its intelligent algorithm based on behavioral learning, provides a streamlined dating experience for those looking for serious relationships. This dating platform claims to have connected more people who go on to have long-term relationships than any other website.

The site’s communication tools are quite efficient and help members move to the offline world with live events and Missed Connection feature. However, based on most reviews, its customer support is limited as compared to other dating websites. Despite this, the close-to-accurate matches promise to help singles all over the world find the right partner.


About the writer



Follow the author

With over 200 years of combined industry experience, our Editorial Team at Top10Ratings is a diverse group of expert reviewers, product analysts, and content experts. They come from backgrounds in renowned product testing labs, acclaimed review platforms, and leading market research firms. Together, they ensure that every review, ranking, and insight offered on Top10Ratings is comprehensive, expert-driven, and trustworthy. Their dedication to authenticity and clarity guarantees that our readers always receive reliable and actionable advice.

Best Online Dating  2024