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Keep These 6 Factors In Mind When Choosing An E-Commerce Website Builder

Last Updated Oct 6, 2023

Ameya Dalvi
Written By Ameya Dalvi

Irrespective of whether you run a business or are looking for a solution to your personal website, an e-commerce builder is the best way to go. It eliminates the need to hire a website developer and you can build your website in no time. Owing to a great number of benefits, e-commerce website builders have become a popular choice among many individuals.

There are a number of e-commerce builders that offer a good service. However, picking the right one can be quite tricky especially for beginners. Before starting with the website creation process, you must be aware of what you wish for in your builder as it has a huge impact on your experience as well as that of your customers. To make it easier, here are some factors that can help in choosing the best e-commerce builder.

1. Set out a budget

One of the first things to do is figuring out a budget or the amount of money that you can afford to spend on the e-commerce builder. When setting out a budget, you must account for several factors such as domain registration, hosting, image, and copy for the website. While you can avail of several free plans, advanced features will require you to pay anywhere between $5 and $50 a month. In the case of an extremely limited budget, it is best to opt for plans that offer a bundle of different types of services.

2. Evaluate your requirements

You must know what you are looking to receive with your e-commerce builder. This will help you get clarity on what to look for when searching and picking through the different offerings. Some of the few factors to evaluate include the level of experience that you have in the area of design and the level of flexibility that you will require when designing the website. You have to consider the media that will be included as part of your e-commerce site. These include blogs, photo galleries, videos, and more. The builder must be able to support all of these requirements. Today, most e-commerce websites are required to be mobile-friendly and thus, make sure that the one you choose provides you with the same.

3. Consider the ease of use

E-commerce website builders do not require you to code and program; however, that does not mean that all builders will provide you with the same level of ease of use. When choosing a builder, look for one that provides the drag and drop feature for better ease. It must also have an intuitive editor that makes it easier to undertake any changes. For this, it is best to consult people who already use builders. This will help you understand the kinds of problems you are likely to experience and the level of knowledge you may require when using a website builder.

4. Look for the number of themes

The website theme makes for an important aspect, and you must ensure that the given providers can cater to your theme needs. The available themes become your template and you must be able to customize them to build your unique website. A builder that includes a limited number of customization themes will, in turn, limit your ability to build your site effectively. You must make sure that the e-commerce builder comes with enough themes and they should go well with what you have in mind for your website.

5. Resources and support

Irrespective of which e-commerce builder you pick, you will have to invest in a period of learning. If there are too many features, you will have to put in some more time. Before picking the builder, you must make sure that the builder has enough resources to help you learn how the system works. The builder must also provide you with tutorials through video or text on how you can make the best of the provided features.

6. Customer support and company reputation

The company you opt for must have a strong reputation as this will make it easier to learn and ensure the smooth working of the builder. You can look up several online reviews and consider what the users have to say about the service. Customer support is yet another pivotal factor to consider. You must be able to quickly get in touch with representatives or support staff if you do encounter glitches when using the builder.

Every e-commerce builder comes with its own set of advantages and drawbacks. As you choose the best e-commerce builder, you must ensure that the service works well in your favor. Some of the popular e-commerce website builders that are available include Shopify, Weebly, BigCommerce, Magento and Wix. They ensure functionality and ease of use without compromising on quality.

Ameya brings 20+ years of tech journalism experience to publications like Techtree, Indian Express & First Post. As a tech reviewer, he was an early expert on software, tools, and other emerging technologies. With his physics background and lifelong passion for consumer tech, Ameya provides unique insights into not just what new innovations can do, but how and why they work. He has since risen to lead publications as Chief Editor, keeping an eye on emerging tech when he isn't busy watching cricket.

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