An e-commerce platform in today’s competitive market is essential to a business’s growth. Its cost-effectiveness, easy accessibility, multiple payment mediums, and communication platforms make it especially suitable for startups. These factors also make it an excellent channel for small business owners who want to sell, as well as, promote their goods and services at a reasonable cost. However, to rapidly achieve such sales and other marketing objectives, it is important for companies to select the best e-commerce website builder that can help them represent their brand in the manner desired.
For most, choosing the best e-commerce website builder for small businesses can be a confusing task as there are so many providers with similar offers. Moreover, their business needs might be specific too. If you are caught in similar quandary, allow us to make your job easier. To get you started, we have picked out the best e-commerce website builders for small businesses. You can assess these and decide which one fits all the boxes.
An easy-to-use platform, Wix comes with an effortless drag-and-drop editor with a wide range of beautiful design themes and hundreds of useful apps. While it doesn’t have advanced features used for handling massive e-commerce requirements, it has introduced a variety of new features such as mass import products and Ascend; an all-in-one business solution. Ascend, in particular, enables you to control and automate multiple business functions such as marketing emails for promotion and customer support via chatbots. What makes Wix e-commerce website builder one of the best is that it also assists you to create multilingual sites. This could be beneficial if you are planning to expand your sales operations in countries where predominantly different languages are spoken.
At the moment, Wix offers 4 e-commerce plans, with the basic one starting from $23/month. All their packages are 100% commission-free, offer unlimited bandwidth and free domain name, $300 ad vouchers, and Google Analytics.
To create your online store within minutes, GoDaddy uses GoCentral ADI, i.e., Artificial Design Intelligence. It is one of the best e-commerce website builders for small businesses that offers a hassle-free user experience. This makes it easy for even beginners to create an e-commerce platform. Their e-commerce plan gives you access to features including 24/7 online appointments, mobile-friendly sites, integrated email, social marketing tools, sale and promotion on the Facebook page, and SEO. In addition, GoDaddy also lets you list your products on marketplaces such as eBay, Google Product searches, and more. While it builds you an e-commerce platform quickly, GoDaddy isn’t foremost in terms of customization. But this shouldn’t be a problem if all you want to do is create a simple site to sell your products.
The e-commerce bundle offered by GoDaddy only costs $25/month. If you are unsure, you can opt for a 1-month trial.
Like Wix, Weebly too has stepped up its e-commerce functionality. While it doesn’t support multiple sales channels, it has some impressive e-store builder features. Their basic e-commerce plan is constrained in terms of features. So if you are planning to run a full-fledged e-store, you should ideally pick the Business bundle that enables inventory management, automatic tax calculator, coupon codes, item reviews, integrated shipping labels, shipping discounts, Square gift cards, integrated Facebook ads, and advanced e-commerce statistics.
Great features at incredibly reasonable prices are why Weebly e-commerce builder is on our list for best e-commerce website builders for small businesses. Currently, Weebly offers two e-commerce plans, Pro ($12/month) and Business ($25/month). Both plans come with free domains and Google Ad credits worth $100.
If you want a provider that just offers specialized e-commerce solutions, then your best bet is 3dcart. Equipped with a user-friendly interface, 3dcart integrates its operations with social media platforms including Facebook, Twitter, and Pinterest. Also, it offers 50+ free themes and over 100 supported payment processors. While their plans are comparatively more expensive than other providers, they have a host of features such as saved carts, built-in SEO tools, and blog, Google customer reviews, gift certificates, coupons and discounts, mobile store, Facebook Shop, and DOBA dropshipping in their most basic plan.
3dcart offers 4 plans, Startup ($19/month), Basic ($29/month), Plus ($79/month), and Pro ($229/month). For small businesses, ideally, the Basic, Plus, or Pro plans would be recommended for small businesses. Advanced features such as autoresponder campaigns, shipment delivery notification, advanced search, quote system, delivery estimate preview, pre-orders, and quote system are only available in the Pro package.
Like 3dcart, Ecwid is also a specialized platform for e-commerce platforms. Ecwid e-commerce builder offers a free plan that comes with an online store and mobile responsive shopping cart. However, you can only sell 10 products but no digital goods. Likewise, the free plan allows you to sell simultaneously on multiple sites and offers unlimited bandwidth. It has 3 paid plans, Venture ($8.75), Business ($20.41), and Unlimited ($57.75) that offers advanced features. All these are monthly plans, paid annually. Their basic paid plan will give you access to the Facebook shop, Instagram store, Android and iOS store management app, discount coupons, automated tax calculations, SEO tools, inventory management, Google shopping, and support via chat. Opting for a paid plan is a better choice as these features can help you grow your business.
Before you pick any of the best e-commerce website builders for small businesses, ensure that you scrutinize all their features and how they’ll help you achieve your marketing goals. Likewise, make it a point to check their policies, especially regarding cancellations, refunds, and any other additional fees. The prices mentioned in this article are subject to change according to the website building services and must be looked up on the website before proceeding.