Over the last couple of decades, e-commerce has been growing exponentially. The percentage of online sales have jumped manifold and they will continue growing in the future as well. So, if you have a business—whether small, medium or big—or if you are thinking about starting one, include e-commerce as a part of your business strategy. Your e-commerce website will help you capitalize on the popularity of online sales and garner more profits for your products and services.
If you are planning on taking your business online, you’ll need to set up an e-commerce store. For this purpose, you’ll need an e-commerce builder. They are similar to website builders but are equipped with additional features that help you design the site from scratch and get it up and running. There are numerous e-commerce builders available out there and each one offers a set of unique features.
An e-commerce builder offers a variety of attractive features for building an e-commerce website. A website that has more features will offer more possibilities of bringing in more customers. The online market is highly competitive and your e-commerce store must stand out. It must be trendy and appealing enough to bring in potential customers and make them stay around.
So, the right e-commerce builder will enable you to design a flawless website with simple navigation systems and a user-friendly interface. Moreover, the website should be highly responsive and should be able to fit into a screen of any size, whether it’s a smartphone, tablet, or PC. An e-commerce builder has professional themes and templates that are easy to use and compatible with every screen size. It offers a lot of scope for personalization and customization. If you as a business owner lack the technical knowledge of creating an e-commerce site from scratch, most e-commerce website builders are editable enough for you to make changes independently. Moreover, most e-commerce builders offer portability, i.e., you should be able to move your website to another host without any hassles.
Security is a primary parameter to help you choose an e-commerce builder. Customers would pay special attention to how safe the e-commerce site is. Most e-commerce builders offer an SSL certificate as a guarantee of the website’s safety. Leading e-commerce builders provide security until the time the customer checks out, and it is imperative to opt for a secure e-commerce builder.
People often use the words “e-commerce builder” and “CMS” interchangeably. An e-commerce builder and CMS are used to build websites with relative ease. However, CMS enables you to manage specific types of content, such as blog posts in case of WordPress, whereas, e-commerce builders give you tools that help you create your dream e-commerce website.
Web hosting is a crucial aspect of e-commerce building. It means purchasing some space on a web server to store your website’s data, and this needs a web hosting service. Although you can pay an additional fee for a web hosting server, check whether your e-commerce builder includes this feature in the package. This will simplify your work. Along with the hosting server, you will get bandwidth and storage space for your website. Also, check whether the builder allows you to port your website to another hosting server. This will be helpful in case you want to move your e-commerce website to another server.
E-commerce builders can help novices build an e-commerce store from scratch and it’s possible to create an incredible one without any programming knowledge. E-commerce builders are equipped with essential tools and other features that can be integrated seamlessly into the website without any need for expertise. Developers, on the other hand, build the site from nothing. They need an in-depth knowledge of coding. Advanced web developers may choose to utilize a CMS to streamline the development. This allows the user to maintain and update their website as and when they want.
The best e-commerce site builders are as follows:
Wix.com is one of the leading e-commerce builders that has nearly 110 million users and caters to small and big businesses alike. It is best suited for businesses that wish to create an online presence through a powerful website. The pros are as follows:
WooCommerce offers affordable shopping cart solutions to users who intend to set up a digital store. It offers services to almost 40 percent of the total users in the market. The pros are as follows:
Weebly is a popular e-commerce builder that gained reputation due to its simplistic drag-and-drop that makes it is easy to build an e-commerce website. It has powered over 40 million websites across the world. The major pros are:
3dcart is one of the most popular e-commerce platforms and powers more than 23,000 operational stores globally. It offers its customers access to a range of e-commerce tools. The major pros of opting for this e-commerce site builder are:
1ShoppingCart® is used to help build memberships, manage subscriptions and recurring bills. It is one of the most straightforward e-commerce solutions which offers essential features and functionalities. The major pros of this e-commerce site builder are as follows:
Most e-commerce builders have useful built-in order management tools. If you need advanced shipping options, then you can opt for shipping software that can easily integrate with most online store platforms and offers many efficiencies.
Most e-commerce builders have two pricing plans—premiums and freemiums. Freemium accounts are free; so, if you’re building a website for the first time and are not keen enough to spend a fortune, go for the free builder. With a free account, you get limited features and limited storage space. Although it does not offer a full range of features, it will give you a jumpstart on your e-commerce website. This is useful if you have a small business. Once you have enough funds and want your website to get bigger, switch to the premium account.
A premium account will cost you anywhere between $4 and $50. This cost will include the full range of features offered by the e-commerce builder. For example, you will have access to drag-and-drop features with which you can customize and design your site. You will not need any designing or coding skills. Additionally, you will have access to more templates and extensions with better UI and UX.
E-commerce builders are perfect for those who aren’t very technologically-inclined or those who wish to get the job done without much hassle. It is affordable and offers several effective tools that can help you build a full-fledged e-commerce site. There are different types of e-commerce builders, each catering to different kinds of businesses. All you have to do is find the right one for your business. Since they do the job for you, investing in the right e-commerce builder is worth it.